PHOTO: anjanettew About 170,000 Dreamforce attendees invaded San Francisco this week for Salesforce ‘s annual customer conference. Salesforce made its usual bevy of news announcements, including extended partnerships with Google and the debut of a platform designed to unify cross-channel customer experiences . The San Francisco company on its home turf debuted Salesforce Customer 360 this week. Company officials claimed it will help users move beyond an app- or department-specific view of ​each customer. Customer 360 helps users with data management across Salesforce apps and provides access to consistent, reconciled customer data, including: Click-based UI for app and data management Reconciled 360 ID and profile across apps Pre-built packages for service, marketing and commerce Salesforce implementations will include API-led connectivity across applications, data and devices through the MuleSoft Anypoint Platform. Salesforce acquired Mulesoft this year for $6.5 billion . Users can integrate the APIs directly to Customer 360. As for the Google partnership, Salesforce officials said they are deepening a relationship that began last November . Customers can now purchase Google Marketing Platform products, including Google Analytics 360, Google Optimize 360 and Google Tag Manager 360, directly from Salesforce in the US and Canada. Salesforce has also released additional capabilities for the Salesforce Sales Cloud and Google Analytics 360 integration. Salesforce and Google in the future will be launching an integration between the Google Cloud Platform and Salesforce IoT. In other customer experience news … Demandbase Expands Collaboration with Salesforce Pardot Speaking of Dreamforce … Demandbase , an Account-Based Marketing (ABM) provider, announced at Dreamforce an expanded collaboration with Salesforce Pardot . The new product integration will allow B2B marketers to access Demandbase’s anonymous website engagement and intent data within Salesforce Pardot and Sales Cloud, according to Demandbase officials. Users can view each customer and prospect account in Pardot […]

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