sara-kurfess-1416213-unsplash

New Pew Research Report Looks at Key Traits and Trends Among Twitter Users

Pew Research has published a new report which looks at key trends and traits among US Twitter users, and how they relate to the wider population.

And the insights, gleaned from a survey of more than 2,791 adult Twitter users, reveal some important points of note for marketers – to start with, according to the data, the majority of Twitter users are ‘lurkers’ – i.e. they read tweets but don’t often post themselves.

This is likely why Twitter is continually rolling out new tools to prompt more engagement – while having people come to the app at all is a good thing, having more people actively participate is key to making that usage sticky and keeping users around.

From a marketing perspective, this could underline the potential of influencer marketing on the platform. With a relatively small amount of users actually tweeting, that means there are a lot of users simply tuning in, which indicates that those top tweeters have a captive audience that’s ready to listen.

It might also confuse Twitter’s on-platform stats a little. While users can buy likes, its much harder to fake actual engagement, which has seen replies become a better measure of actual influence and activity in some respects. If the vast majority of Twitter users aren’t actually tweeting, that makes actual engagement a little harder to measure in this respect.

Interestingly, Pew’s data also shows that the most active Twitter users are more likely to be women – and crucially, this small minority is much more likely to tweet about politics. […]

Click here to read the full article from socialmediatoday.com

Posted in

About The Author

Elton Mayfield

Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.