In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    navigate the channel the magazine
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    linkedin logo

    LinkedIn Taps Bing Search Data for Interest Targeting

    Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data.

    Why you should care

    Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016.

    Advertisers will be able to target LinkedIn users based on the professional topics and content they engage with on Bing as well as the professional interests they’ve indicated on LinkedIn.

    LinkedIn launched interest targeting in January, allowing advertisers to target users who have indicated professional interests. It launched with more than 200 topics, such as AI, customer experience and global economy. Interest targeting can be used together with account targeting.

    More on the news

    • Linked in also introduced lookalike audiences to help advertisers expand their audience targeting and prospect to those who “look like” their existing customers.
    • New audience templates launched Wednesday as well. Designed for newer LinkedIn advertisers, they offer a selection of more than 20 predefined B2B audiences with characteristics such as skills, job titles and groups that can get activated quickly
    • See our complete coverage of the updates on our sister site Marketing Land.

    Click here to view the original webpage at searchengineland.com

     

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts

    Measuring the Success of Your Marketing Campaign

    measuring the success of your marketing campaign: key metrics to track white paper er marketing
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    Scroll to Top