The landing page is the first webpage that a visitor lands on as a result of your traffic acquisition efforts.
The question is, can you convince every single web visitor to take the desired action on your page? Are you giving it the right kind of attention? What does your landing page look like in your user’s perspective?
Or are you facing a situation like this:
Your website launches, and you log on to your web analytics tool to check how your visitors are reacting. Much to your dismay, the first visitor arrives – and leaves in half a second. The next one lands on your site and is gone in 10 seconds as well. Despite the number of visitors, yet only a tiny percentage will take the action that you want them to take.
On average, a typical landing page converts anywhere between 1 percent and 3 percent. Like everyone else, you probably won’t get it right the first time too (guilty as charged). Only after launching, testing (more testing), learning and optimizing can you improve your landing page conversion rate.
Strictly speaking, it is not merely your landing page that you should be optimizing, but rather the whole path from the landing page often happening somewhere deeper in your website. The famous 80/20 rule applies here. Ideally, with a 20% effort spent on landing page optimization, you’ll produce 80% of the results naturally.
It may seem like an easy process but according to researchers, getting a landing page SEO to truly work is one of the five biggest challenges marketers face today. To overcome such hurdles, I will be setting a stage of 8 steps in understanding the requirements of a perfect landing page.