Instagram is the “it” social media platform for 2019. There, I said it.

With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers.

And it might just offer brands the biggest bang for their content marketing buck. Though slightly in the shadow of big sister Facebook, Instagram boasts over 1 billion active monthly users globally. It’s eclipsed elder social statesmen like Twitter (335 million monthly users), LinkedIn (260 million monthly users), and Pinterest (250 million monthly users).

Given these advantages, the hunger for information and marketing on Instagram should be no surprise. Several of CMI’s most-read articles published in 2018 covered the platform, and it’s consistently among the top searches on this site.

I rounded up the best insights and advice we offer on the topic, making it easier for the Insta-uninitiated to find their footing, while giving expert tips and tricks for power users to level up their initiatives. 

Determine your Instagram strategy

Instagram puts a visual spin on the micro conversations that turned “tweet” into a marketing verb in 2006. With its unique photography filters, streaming video storytelling features, meme-friendly editing tools, and ease of use on mobile, it’s the perfect platform for capturing those authentic little moments that bring out the human side of your business.

But before building your brand’s profile and posting pretty pictures, give serious thought to how to position your Instagram activities so they contribute to your strategic marketing goals. (If you need some help, follow the step-by-step process outlined in my guide to building a smart yet simple social media marketing plan.) […]

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