I had just pitched my crazy-sounding plan to a potential client during a sales call…
After 15 seconds of silence, he finally said: “You’re kidding me, right…? So you’re telling me if I delete 80% of my content, I’ll actually get more organic traffic? Are you insane?”
That wasn’t the first time I’d gotten that kind of response.
Having been in the search engine optimization (SEO) world for 6+ years now, I’ve been called just about every synonym for “crazy” you can find in the thesaurus. Most people don’t like hearing that their non-SEO-focused content is actually hurting them from an organic-traffic standpoint.
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