Bad news: Consumers might not be interested in spending their hard earned money on your products unless you engage with them. According to a CMI report, 71% of B2B companies say that the main focus of their content marketing efforts is generating engagement. Unlike B2C brands, many B2B brands struggle to generate quality engagement from their content. This post will talk about some effective ways to generate more engagement for your B2B content.
But unlike B2C brands, many B2B brands struggle to generate quality engagement from their content. This post will talk about some effective ways to generate more engagement to your B2B content.
1. Email Marketing
Email marketing is an undisputed king of B2B content, as it has the potential to generate tons of engagement for B2B companies. You can boost engagement by sending different emails at different stages of your email marketing campaign. However, if you sending the same email template over and over might not prove as helpful.
You need to make sure to send a welcome email when a new user subscribes to your services. To further boost your engagement rate, ensure that you send weekly curated email content to your subscribers. Via your email content, you can also share new updates or announcements with your subscribers.
The screenshot given below is from the founder of Kissmetrics and CrazyEgg. They make sure to send a weekly email on various topics to engage with their subscribers. You can use tools like FeedOtter […]
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