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    How to Align Your Content & Social Media Efforts for Link Building Success

    Link building. What is it good for? Absolutely everything.

    But, seriously. Generating high-quality links to your website is not only valuable to build authority, it also helps:

    • Drive referral traffic.
    • Increase brand visibility.
    • Reach new audiences.

    While the many benefits of link building are clear, SEO professionals are challenged to select the tactics that will have the biggest impact.

    It might seem overwhelming. There are so many potential strategies to execute, including:

    But backlinks are just one of the many factors that search engine algorithms use to rank a website.

    You also need to focus on technical site elements, on-page content optimizations, new content development, and the list goes on.

    Leveraging Content & Social to Support Link Building

    There are two essential parts of naturally generating authoritative backlinks to a website:

    • Producing high quality, link-worthy content.
    • Promoting that quality content strategically. […]

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    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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