In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    the channel
    up close of phone with social media applications

    How Social Media Increases Brand Awareness

    It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people.

    It just makes sense. According to a study by Hootsuite, the number of people on the internet in 2018 was 4.021 billion, that is up 7 percent from the previous year!

    Not all of those are using social media, but Statista predicts there to be a steady incline of social media users for future years. By 2021 that could mean 3.02 billion social media users.

    Many social marketers’ have said their top goal is to increase brand awareness, according to Sprout Social here:

    So how can social media increase the brand awareness for your brand through all that noise?

    Why social media is great for brand awareness

    Let’s recap… What is brand awareness? It’s simply the extent to which someone can recall or recognize a brand. Brands with good brand awareness are ones that frequently get brought up in conversation and are big players in the decision-making process. This alone screams the importance of brand awareness.

    How does this play into social media? We’re living in the world of social media marketing and every business knows the importance of social media. Whether you are using influencers, referrals, or simply putting out good content yourself, social media has proven to be a key factor in creating brand awareness. […]

    Click here to view the original web page at www.business2community.com

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help your bring to life real results.

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    Scroll to Top