There are very few projects that can be accomplished on your own. Literally thousands of people may be involved in the making of a big-budget blockbuster. Even activities that we normally think of as solo endeavors will usually involve the contributions of several individuals.
Take writing a book, for example. We often picture an author working by themselves, typing away each day to craft their story. But while the author may come up with the story idea on their own, getting it to publication requires collaboration.
There are beta readers and editors who offer important feedback, agents who pitch the book to publishers and of course, the many people who bring that book to life at the publishing company.
If something as individual as writing a book is actually a team effort, then surely fine-tuning your company’s web design should also be a collaborative process. While not everyone will be involved in the actual programming of the site, collaboration can help you avoid costly mistakes and create a stronger, more customer-friendly experience.
There are more opportunities for widespread learning.
To get some additional insight on how collaboration can spur more creative and effective web design, I reached out to Meredith Cooper, director of product marketing for Adobe’s Creative Cloud Enterprise. […]