In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    the channel

    Guiding B2B Prospects Through the Funnel With Webinars

    So at each step of the sales funnel , B2B marketers need to convince different buyers about the value of their service, each with their own unique needs and goals. Due to these complexities, B2B marketers employ a variety of techniques and methods to continue passing leads through the process until they’ve reached the threshold of sales-readiness. One of the most effective content marketing formats in this regard is the webinar, which can be tailored to different stakeholders and allow marketers to cast a wider net. Research from DemandWave recently found that marketers find webinars to be the second most effective content type for capturing leads and for driving revenue. But more importantly, unlike other marketing techniques, webinars offer value to leads in the form of useful content and knowledge, while still providing a convenient hook to continue through the funnel.

    By properly planning a webinar strategy, you can create a reliable sales funnel that will educate potential buyers, as well as show each stakeholder how your product caters to their needs. A Valuable and Wider Net For many B2B sales teams and marketers, the top goal is to set up in-person meetings, which allow direct access to decision makers and provide the easiest way to demonstrate value. These meetings, however, are not always easy to close, and are not as time effective as other methods. Moreover, for companies that work across several locations, […]

    Click here to view original web page at www.digitaldoughnut.com

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts

    Measuring the Success of Your Marketing Campaign

    ERC23-106Whitepaper_MockUp
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    Scroll to Top