Google has published official guidance on Core Updates that goes beyond anything published before. The guidance covers four areas of content and recommends becoming acquainted with Google’s Quality Raters Guidelines to learn how to judge your own content. The guidance additionally mentioned that updates could affect Google Discover.
Google’s Guidance on Core Algorithm Updates
Google’s guidance on Core Algorithm Updates was authored by Danny Sullivan. Google’s guidance begins with a preamble advising there is nothing to fix. It then makes an analogy of the search results as being like a Top 100 Movie list and how that kind of list changes every years due to new movies and changing opinion. After which it lists four actionable areas to focus on.
Google’s Guidance on Areas to Focus On
Danny Sullivan offers web publishers four kinds of questions to ask about your content when assessing if your content is good enough for Google’s search results.
Those four question areas are:
- Content and quality questions
- Expertise questions
- Presentation and production questions
- Comparative questions
Ask for Third Party Review
He also recommended having a trusted third party review your pages to give you their honest feedback. Here’s what he advised:
“Also consider an audit of the drops you may have experienced. What pages were most impacted and for what types of searches? Look closely at these to understand how they’re assessed against some of the questions above.” […]