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    Google Makes Podcasts Playable in Search Results

    Google is now surfacing podcast episodes that can be played directly in search results.

    Playable podcast episodes will be displayed in addition to regular search results when users are specifically searching for podcasts.

    “Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos.”

    Google says it will surface podcasts based on its understanding what what’s being discussed in an episode.

    Earlier this year, we reported that Google was automatically transcribing podcast episodes, which made them searchable in the Google Podcasts app.

    That explains how Google can understand what is being talked about in individual episodes.

    Eventually, Google says,users won’t need to use the term “podcast” to see episodes in search results. That means podcasts will soon be surfaced like any other content when a topic is searched for.

    Click here to view the original webpage at searchenginejournal.com. 

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    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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