Google has provided an inside look into how it approaches SEO for its own properties.

Sean O’Keefe from Google says staying on top of the latest updates is no different for Google’s internal teams than it is for other site owners.

Google owns 7,000 websites that are managed by hundreds of product and marketing teams.

Sites owned by Google receive the same treatment in search results as any other site, O’Keefe says.

Google’s teams also have to follow the same webmaster guidelines as other sites that are indexed in search results.

Every day, over 200 changes are made to Google’s websites, which could all possibly impact SEO.

“That’s why we’ve put in place a cohesive website SEO strategy that we can rely on no matter what fresh changes are introduced — and that anyone else with a website can learn from.”

Google has revealed three key details about its own SEO strategy that could potentially help other site owners.

Focus on Small Changes

Small, noticeable changes can produce big gains, the company says.

“The Google My Business marketing site, for example, saw a near 2X increase in organic traffic,1 partly because the team implemented a number of web fundamental best practices, such as showing search engines what […]

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