In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    the channel
    firefox autoplay blocking

    Firefox is Stepping Up its Blocking Game

    Mozilla turned the blocking of third-party tracking cookies on by default this week with the release of Firefox 69. Although the feature has been available since October’s Firefox 63, this week’s build is the first to enable the feature by default, even for existing users who are just upgrading.

    Tracker blocking

    Mozilla says that it’s not trying to block actual ads, only trackers. For the most part, it has succeeded; in our testing, we frequently saw 30 or more tracking elements blocked on sites whose ads still display. The balance Mozilla is aiming for here is an increase in privacy for users, along with faster page load times—but without harming small websites and content creators who rely on revenue generated by ads from the same third-party networks whose trackers are being blocked.

    Mozilla is clearly not done with its user-shielding efforts. Clicking the shield icon in the address bar in Firefox 69 just gives you a flat list of cookies, both allowed and blocked. Firefox 70 Beta takes things a step further by breaking them into categories, including Cross-Site Tracking Cookies, Fingerprinters, Tracking Content (which effectively means “ads” and is still allowed by default), Social Media Trackers, and Cryptominers. The beta will drop a notification down from the address bar the first time the user encounters a Social Media Tracker, inviting exploration into the settings.

    Firefox 70 Beta also adds a new “blocking report,” which allows the user to see aggregate statistics of all the content blocked in the past week. […]

    Click here to view the original webpage at arstechnica.com

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help your bring to life real results.

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    Scroll to Top