According to Facebook, in the modern, connected era, the ways in which people connect and interact has changed – and not just from a technology standpoint.
As per Facebook’s latest ‘Moments that Bring People Closer Together‘ report, people are now engaging around different events and celebrations, and that shift is important for marketers to note:
As per the report:
“We have entered an age where people expect more relevance and personalized experiences for all the moments they take part in. Marketers and agencies can’t have a one-size-fits-all, calendar-based approach to moments planning. In this curated world, there is more complexity for advertisers, but also, more opportunity to create meaningful connections between people and brands around relevant moments.”Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences.
The basis of Facebook’s report – which you can download here – is that due to modern apps and tools, its not just the major events people now celebrate, but smaller events, and even within each event, you’re now able to target your marketing campaigns more specifically to reach your target audience, and appeal to their likely perspective on each. […]