In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    the channel
    content marketing notebook

    Content Marketing 2019: Seven tips to improve your strategy

    Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019.

    Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind?

    It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months.

    Here are seven tips to get you thinking of what you need to improve in 2019.

    1. Get the basics right

    A good way to start the year is to review your existing strategy. Find the time to get together with your team to discuss all the things that worked well in 2018 and what needs to be improved in 2019.

    A closer look at your strategy can help you understand whether your plans are still relevant for the next 12 months. If you haven’t created a written content marketing strategy yet, then you can start drafting your plans to make it easier to communicate them across different teams.

    According to CMI’s recent report , only 39% of B2B marketers have a documented content marketing strategy. This means that a large number of marketers is still not able to prove how their plans are set to make a case about the value of content marketing to the rest of the company.

    The easiest way to revise your content marketing strategy once a year is to invest time in setting up a documented content marketing plan. Even a simple overview of your strategy can still be effective.

    2. Improve your distribution tactics

    Content distribution can be a key part of your content marketing strategy. It’s not enough to create good content if you cannot show it to the right audience. Distribution is changing and 2019 […]

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts

    Measuring the Success of Your Marketing Campaign

    ERC23-106Whitepaper_MockUp
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    Scroll to Top