Generating leads is important for essentially every type of business. And while each business has its own methods for doing so, they are often based on the trends of the time. Rather than focusing on the present, it’s good practice to focus on what strategies will be effective in the following years. This will set your business up for long-term success and keep you from wasting money on strategies that are doomed to become short-lived.

With that in mind, here are five effective strategies you can use for business-to-business (B2B) lead generation in 2019 and beyond.

1. Update your SEO practices.

One method for generating leads that has been effective for the past several years, and will remain effective through 2019 and beyond, is search engine optimization (SEO). Search engines have become the primary way we gather information. If you want other businesses to find you online, you need to appear at the top of the search results.

However, search engines routinely change the way they determine their rankings, so if you haven’t modified how you optimize your website, now is the time. Focus primarily on producing high-quality content on your website’s blog. This provides several benefits, one of which is creating more entryways for people to find your website on search engines.

2. Be a thought leader in your niche.

The next thing you should focus on is your reputation within your niche. Different marketing strategies will go in and out of fashion, but being seen as a leader within your industry will benefit you no matter what.

You want to be seen as an authority on your topic, and there are several ways to do this. Write high-quality articles and have them published on as many websites as possible. Host webinars. Give talks at conventions. Produce e-books […]

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