Artificial Intelligence Can Address Social Media Risks And Rewards

Artificial Intelligence Can Address Social Media Risks And Rewards

The first, and most obvious challenge is that of language. Natural language processing (NLP) is the AI tool for understanding words. Language is complex and deep learning systems have made major advances in understanding, but there’s still work to be done. One of the challenges is sarcasm. When speaking, most people can understand when another person is sarcastic. That’s done through listening to the tone of the words. That tone doesn’t exist in most typed text so what becomes harder for people becomes even harder for machines.

Then there’s the large use in social media of images and emojis. Understanding images in the concept of threats is difficult. Vision, a key subsegment of AI, is a technology arena that is working to better understand images.

Another social media challenge is analyzing the large volumes of messages coming from multiple sources. Identifying the same person, groups, or message style on Facebook, Instagram, reddit and a host of other sources of information is critical for providing […]

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About The Author

Elton Mayfield

Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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