85% of Consumers Think Local Reviews Older Than 3 Months Aren’t Relevant

A new study from BrightLocal reveals the importance that consumers place on local reviews from other customers.

Especially reviews that have been submitted recently.

As the title states, a vast majority of consumers don’t even care about reviews that were left longer than three months ago.

A significant number of consumers (40%) only take into account reviews written within the past two weeks. That number is growing, up 18% from last year.

The study also breaks down the demographics that place the most importance on reviews, how many reviews consumers read on average, and how many have written reviews themselves.

Here is a summary of key findings from the study.


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