This year we’ve seen a tectonic shift in how Facebook ads–and the rest of the Facebook fam, Instagram, Messenger, and more–work.
This has been a year of adapting new placements, new Facebook audience targeting strategies, new ad types, new Facebook ad tools, and machine learning.
Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads.
1. Take Advantage of Facebook’s Power 5
Many advertisers do a lot of manual work in order to optimize the ads they run on Facebook.
Facebook, however, has machine learning algorithms that do most of this work for you.
Facebook Power 5 is the platform’s automated ad tactics that help advertisers have ad success.
The best part of the Power 5 is that, instead of picking one placement, an advertiser can just use all of them. The algorithms will test which ones work best for your ad, and cut the budget for the others, leaving all the bidding on the ones that are working.
This is great for advertisers as it leaves them more time to focus on things like ad creative and ad testing.
2. Create Interactive Click-to-Messenger Facebook Ads
Facebook click-to-Messenger ads are one of the most useful tools an advertiser can use.
This is when the call to action button on an ad found on the Newsfeed takes the user to Facebook Messenger rather than a website.
Facebook click-to-Messenger ads also have the lowest cost per acquisition of any Facebook ad objective, including traffic, conversion campaigns, and more.