In most instances, the space between B2B and B2C companies can seem vast – but on social media, it’s quite possible for B2B companies to shrink that distance considerably, employing a lot of the same strategies and tactics that drive the sometimes astronomical levels of engagement in the B2C space, expanding your B2B audience and driving lead generation. Here are six ways to elevate your B2B social media presence.

1. You’re Not the First Person to Do This!

It might seem daunting to try and create a winning B2B social media strategy, but guess what: Tons of other companies have been exactly where you are right now, which means you don’t have to start anywhere near the beginning of this process. If you take a look at what other companies are doing, where they have found success and where they have struggled, you can begin your social media journey at a much more advanced and much more prepared stage than you would have otherwise.

2. Focus On How You Can Serve Your Audience’s Needs

Just because your business sells lighting fixtures and accessories, it doesn’t mean that your social feed should be filled with fluorescent tubes. In fact, that’s the opposite of what you should be doing. Your customers aren’t coming to you because of the lights that you sell – they are coming to you because they have a problem (or set of problems), and your product or service solves that. In other words, it’s not about the physical LED bulbs that you’re selling, but the efficiency that those LEDs promise, as well as the personal touch that your sales team delivers. So, offer “Office Energy Efficiency Tips” every Wednesday, and do a “Featured Staff Member” post every other week. That way, you’re offering your followers added value […]

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