Facebook organic reach and engagement has taken a significant hit in recent times. That’s not great news for brands looking to use the platform to generate business, but reminding yourself of some basic engagement “hacks” can be a good way to increase your Facebook traction with the fans you already have.
This is important, because nurturing your current audience will lead to more success in attracting new followers. In this post I’ll highlight a few ways to “trick” the Facebook algorithm to help generate more engagement from your fans, and therefore more reach to new audiences.
1. Try posting links in the first comment
Now, I haven’t tried this one personally, but I’ve seen other big players in the social media space use this tactic.
Here’s a little background on why this is a good idea – Facebook likes to keep people on its platform. This means that Facebook’s News Feed algorithm doesn’t particularly like posts which take people to an outside website, so any post with an off-platform link could, theoretically, be penalized, and shown to fewer people within your audience.
As an alternative approach, you could try creating a longer form caption, then letting your audience know that if they want more information they can find the link in the first comment on the post.
Again, I don’t have any definitive data on this, but it’s something to consider in your experiments.
2. Post engaging content in between website links
My second tip is a little […]
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