The first step in measuring your content marketing performance is to ensure that you’re looking at the right metrics.
In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they’re tracking are often not well-aligned with their overall goals. That makes it impossible to accurately determine your success or failure – you simply won’t be able to measure your content performance if you’re looking at the wrong data points.
Every content marketing strategy is different – and therefore, there is no ‘one-size-fits-all’ approach to measuring campaigns. You need to define yourbusiness goals, then measure the things which impact each of those specific elements.
To help better align your approach, here are five metrics to measure which correspond with various content outcomes.