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2018 has very much been a year of “epic partnerships”. The Avengers teamed up with the squad from Guardians of the Galaxy to Things have been no less epic face down Thanos. Prince Harry finally tied the knot with Meghan Markle. Even North and South Korea walked under a united banner at the Winter Olympics. On the corporate innovation front, companies across multiple sectors have launched collaborative efforts to gather disruptive new ideas, harness new technologies, and achieve greater sustainability. With the steady increase in competition, large corporations are more preoccupied than ever with securing data relating to the successes and failures of rivals. The conservative micro-adjustments to market changes and extensive research measures employed by large corporations has, in turn, meant that specialized startups are being increasingly sought after for their ‘predictive’ qualities. Although careful and precise data-gathering has been a major trend, so have bold steps in the technological and environmental fronts. Corporations are increasingly looking to pioneering new technologies to increase employee engagement and expand their market base. Likewise, large-scale companies are publicizing major sustainability targets in preparation for a more eco-conscious future. It’s important to get a sense of how the tectonic plates of the innovation landscape are shifting in order to anticipate the new opportunities of 2019. To this end, we’ve provided a rundown of five major trends that continue to dominate the innovation scene in 2018. Let’s dive in! 1. Amplifying Agility via Corporate-Startup Collaboration Large-scale companies are increasingly recognizing the enormous predictive potential offered by startups when it comes to anticipating disruption and ‘previewing’ the results of particular business ventures. This is largely because these companies recognize that the unique challenges faced by successfully start-ups with a highly specialised focus, will be the challenges that they will likely face in the future. […]
