Chatbots are becoming an increasingly popular way for companies to interact with potential and current customers. A recent survey showed that 80% of consumers reported a positive experience with chatbots, and another 40% said that they are interested in chatbot experiences with brands. These numbers show just how prevalent chatbots have become, and consumers’ willingness to interact with a bot which simulates human conversation.
So how can chatbots be used to increase marketing efficiency? Here are a few ways marketers can untilize chatbots within their marketing strategies.
1. Generate Leads
Chatbots are available 24/7 to interact with customers and give them the information they need, when they need it. More than 64% of consumers see 24-hour service as the biggest benefit of chatbots. Helpful chatbots make it quick and easy for users to find what they are looking for at any time – instead of making visitors search a brand’s website or landing page to fill out a contact form, chatbots respond immediately.
Using chatbots via messaging apps, websites, and landing pages can quickly turn visitors into time-sensitive leads. Lead quality degrades over time, so a swift response is critical.
Research shows that 35-50% of sales go to the vendor who responds first. In a competitive marketplace, the ability of chatbots to provide an immediate response can give brands an advantage over their competitors. […]