Chatbots are becoming an increasingly popular way for companies to interact with potential and current customers. A recent survey showed that 80% of consumers reported a positive experience with chatbots, and another 40% said that they are interested in chatbot experiences with brands. These numbers show just how prevalent chatbots have become, and consumers’ willingness to interact with a bot which simulates human conversation.

So how can chatbots be used to increase marketing efficiency? Here are a few ways marketers can untilize chatbots within their marketing strategies.

1. Generate Leads

Chatbots are available 24/7 to interact with customers and give them the information they need, when they need it. More than 64% of consumers see 24-hour service as the biggest benefit of chatbots. Helpful chatbots make it quick and easy for users to find what they are looking for at any time – instead of making visitors search a brand’s website or landing page to fill out a contact form, chatbots respond immediately.

Using chatbots via messaging apps, websites, and landing pages can quickly turn visitors into time-sensitive leads. Lead quality degrades over time, so a swift response is critical.

Research shows that 35-50% of sales go to the vendor who responds first. In a competitive marketplace, the ability of chatbots to provide an immediate response can give brands an advantage over their competitors. […]

Click here to view the original web page at www.socialmediatoday.com.

Posted in

Leave a Comment





About Us

aboutblog

Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.