In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    navigate the channel the magazine
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    hand pulling small wooden janga block

    3 Tips to Make the Most of Your Website Data

    For digital marketing and website teams, the inability to take data-driven marketing action soon enough is a frequent barrier toward online success.

    Today, we face a variety of challenges, such as:

    • An overwhelming volume of data.
    • A tendency to over analyze data.
    • Stagnating websites.
    • Content creation that fails to deliver any results.

    Businesses should maximize the untapped potential within their data on a monthly basis.

    To achieve this, prioritizing data and building a culture of action-taking and experimentation is essential.

    Here are some of my favorite data-driven actions and company culture changes that support search marketing success.

    1. Have Processes in Place for Fast Recombining of Data Sets

    As marketing experts, people want to spend time on the creative aspects of search marketing delivery.

    Yet, for many, the initial roadblock preventing them from taking action stems from all of the dispersed data points they are expected to digest.

    A typical marketing expert or manager is exposed to 20 or more different data tools and analytics packages.

    Enabling easy distillation of all this data and bringing all the related data into a reduced set of several reference points will help ensure expertise time is being used on expert tasks.

    At this stage, it is about considering all the data sources that matter most to the business.

    You also need to make impactful decisions on: […]

    Click here to view the original webpage at www.searchenginejournal.com

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts

    Measuring the Success of Your Marketing Campaign

    measuring the success of your marketing campaign: key metrics to track white paper er marketing
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    Scroll to Top