In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    the channel
    person typing on laptop

    2018 Local Search Ranking Factors: Google My Business Signals Up 32%

    The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey.

    Results of the survey are largely similar to last year’s, with one exception.

    Google My Business signals now make up 25% of the top ranking factors for Google’s local pack. That’s up from 19% in 2017.

    Features such as Google Posts, Google Q&A, and image/video updates are frequently mentioned throughout the survey as top ranking signals.

    Darren Shaw, founder at Whitespark, emphasizes there’s still an opportunity to jump on those features before others do:

    “Many businesses are not yet investing in these aspects of local search, so these features are currently a competitive advantage. You should get on these before everyone is doing it.”

    Utilizing those features more frequently shows Google that your business is actively engaging with its customers.

    Moreover, it creates content for searchers to click around on which sends important user behavior signals to Google.

    Read More…

    https://www.searchenginejournal.com/2018-local-search-ranking-factors-google-my-business-signals-up-32/279821/

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    Scroll to Top