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Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared …Read More →
Facebook is planning to roll out a redesign of its desktop website to all users before this spring. The redesign is the same one that was talked about as far back as April 2019, which means it could end up being in testing for a full year before Facebook rolls it out to everyone. Currently, …Read More →
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking …Read More →
It’s predictions time. And very rightly so. For most companies whose fiscal year matches the calendar year, the planning cycle is complete. Budgets have been allocated, and teams are getting ready to execute. This also means certain assumptions have been made with regard to the business and key functional areas. What do those business assumptions …Read More →
Account-based marketing (or ABM) allows you to coordinate personalized marketing and sales efforts that help you land and expand within target accounts. In this post, I want to focus on the top three things those practitioners are doing and how you can get started doing them, too: Focusing On Key Accounts In B2B deals, companies sell …Read More →
Collecting customer feedback is an invaluable part of running a business, as it allows you to discover where customers are most or least satisfied with your business. You can quickly evaluate and address any complaints and concerns, and get an overall idea of where your business is exceeding or underperforming. There are a lot of useful tools …Read More →