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Why You Don’t Want to Fail This Direct-Mail Test

In direct mail (DM), testing is the process of putting a letter or package in the mail, counting the replies, ...
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LinkedIn taps Bing search data for interest targeting

Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn ...
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Three Reasons Most Content Marketing Fails, and What to Do About Them

Ever get excited about an idea, but when you start searching online for further information you're taken to ...
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Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

Last week we saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' content marketing into ...
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Why You Need a Local SEO Audit & Where to Focus

In the realm of SEO, as Bill Hunt once put it so well, you have to get the basics right before you ...
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How to Align Your Content & Social Media Efforts for Link Building Success

Link building. What is it good for? Absolutely everything. But, seriously. Generating high-quality links to your website is ...
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ER Marketing Named 2017 Agency of The Year by Construction Marketing Association

ER Marketing and Current Clients Received Respected 2017 Construction Marketing STAR Awards and Honors Construction Marketing Association (CMA) 2017 STAR Awards recently recognized ER Marketing as “2017 Agency Of The Year” for the second consecutive year. ER Marketing is proud to partner with many other trusted industry brands also receiving CMA 2017 STAR Awards. Huttig…
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ER Marketing Expands With New Hires

ER Marketing announced the addition of two new creative department employees to its team as it expands to meeting increasing demands. The two full-time employees—a copywriter and graphic designer—join ER Marketing. “We’re pleased to have both Audrey and Madelynne on our team and excited to see them grow into their potential,” said Matt Hillman, ER…
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ER Marketing Wins National B2 Award from National Business Marketing Association

ER Marketing was recently awarded a national 2017 B2 Award by the Business Marketing Association (BMA). The B2 Awards recognize the top performing Business-to-Business (B2B) marketers, large or small, across the country. More than 230 marketing firms submitted nearly 700 entries for evaluation, and only 11 percent were awarded with a prestigious national B2 trophy.…
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ER Marketing Named in Top 35 B2B Agencies in the US

ER Marketing today announced its inclusion in the 2017 B2B US Agencies Benchmarking Report. Based on a ranking of United States marketing and communication agencies and their global gross income, ER Marketing is listed as one of the Top 35 B2B Agencies in the US. The report contains insight into B2B marketing and communication trends…
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