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Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices

So you have a budget. Keywords and ads are ready to go. Ready to launch? Not quite. Or ...
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Firefox is Stepping Up its Blocking Game

Mozilla turned the blocking of third-party tracking cookies on by default this week with the release of Firefox ...
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Google Makes Changes to GMB Listings With Distance-Based Service Areas

Google is going to automatically apply changes to Google My Business listings with distance-based service areas. The last remaining distance-based ...
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Got a Plan? Content Marketing Success Demands It

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy ...
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How to Use Geolocation Marketing to Stand Out

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a ...
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What Is a Google Penalty in SEO?

This week for “Ask An SEO”, we have a question from Quora: “What is a Google Penalty in SEO?” ...
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ER NEWS

Elton Mayfield Talks Twitter at 2019 International Builders’ Show

KANSAS CITY, MO – Elton Mayfield, co-founder of ER Marketing, poses the question, “Are you utilizing Twitter for your business?” Specifically, Mayfield is speaking to the building materials and construction industries. It is the subject of his Tech Bytes Session “Best Practices for Making Twitter Work for You” being given during the 2019 NAHB International…
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ER Marketing Adds Two New Faces to the Team

Sydney Suttles and Madeline Maloney Join ER Marketing Kansas City, Mo. – ER Marketing is pleased to announce two additions to our growing agency: Sydney Suttles and Madeline Maloney. Sydney Suttles joins our Marketing Technology team as a digital marketing strategist. She will be focused on implementing search engine optimization (SEO), paid media, and social media strategies…
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Continued Expansion of Agency’s Leadership Team

Kyle Rohde Join ER Marketing Kansas City, Mo. – ER Marketing is excited to announce a key addition to its leadership team: Kyle Rohde. Kyle Rohde is the new Director of Account Service for ER Marketing, returning to the agency where he spent the first ten years of his career. Rohde left ER for VMLY&R, where…
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ER Marketing Wins 2018 Construction Marketing Agency of the Year

Kansas City, MO—ER Marketing was recently recognized by the Construction Marketing Association (CMA) with several STAR™ Awards for marketing excellence in the construction industry. Leading the way for the third year in a row, ER Marketing was named the Agency of the Year by the association. ER Marketing was the recipient of 2018 Agency of…
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