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Why You Don’t Want to Fail This Direct-Mail Test

In direct mail (DM), testing is the process of putting a letter or package in the mail, counting the replies, ...
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LinkedIn taps Bing search data for interest targeting

Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn ...
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Three Reasons Most Content Marketing Fails, and What to Do About Them

Ever get excited about an idea, but when you start searching online for further information you're taken to ...
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Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

Last week we saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' content marketing into ...
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Why You Need a Local SEO Audit & Where to Focus

In the realm of SEO, as Bill Hunt once put it so well, you have to get the basics right before you ...
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How to Align Your Content & Social Media Efforts for Link Building Success

Link building. What is it good for? Absolutely everything. But, seriously. Generating high-quality links to your website is ...
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ER Marketing Wins 2018 Construction Marketing Agency of the Year

Kansas City, MO—ER Marketing was recently recognized by the Construction Marketing Association (CMA) with several STAR™ Awards for marketing excellence in the construction industry. Leading the way for the third year in a row, ER Marketing was named the Agency of the Year by the association. ER Marketing was the recipient of 2018 Agency of…
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S[er]ving our City

We recently had the opportunity to spend a day working on a house for the Kansas City branch of Habitat for Humanity, a worldwide organization dedicated to providing safe, sound homes for the underprivileged. Habitat remodels houses that are then provided to families in need. Our project house for the day was almost complete, so…
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ER Marketing adds to Leadership Team

ER Marketing is excited to announce and welcome Allana B. Pettigrew as Director of Digital Strategy. Pettigrew will be responsible for leading the digital and interactive practices within the agency, driving innovation and growth in digital strategy for all clients, thought leadership in the technology space, and building the strength of digital and interactive knowledge…
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ER Marketing Wins 11 Fountain Awards from the BMAKC

ER Marketing was recently recognized with 11 awards by the Business Marketing Association of Kansas City (BMAKC) at the 2017 Fountain Awards. The Fountain Awards honor the very best in strategic creative Business-to-Business marketing that delivers results. The BMAKC recognizes the top category winner with a Fountain Award and runner up with an Award of…
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