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What Is Quality Score & Why It Matters

Quality Score can seem like a bit of a mystery to new search advertisers. The promise of search ...
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Facebook is Changing How it Measures Ad Relevance

Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics. There will ...
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Faux Video: A Fallback for Video in Email

There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more ...
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3 Reasons Why You Should Never Underestimate the Value of Instagram Captions

For a successful social presence, we all know that stunning imagery which is able to stop an Instagram ...
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Artificial Intelligence Can Address Social Media Risks And Rewards

Artificial Intelligence Can Address Social Media Risks And Rewards

 Social media has completely changed how modern societies interact. It is far easier for bad actors to communicate, ...
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Why You Don’t Want to Fail This Direct-Mail Test

In direct mail (DM), testing is the process of putting a letter or package in the mail, counting the replies, ...
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ER NEWS

ER Marketing Announces Three New Clients

Kansas City, Mo. – In March, ER Marketing gained three new clients — Feeney, Inc., McCray Lumber & Millwork and NationServe. Each of these well-known brands fits ER’s core business of serving the marketing needs of the building materials industry. As a full-service B2B agency, ER Marketing has dedicated resources to provide strategic solutions for…
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ER Marketing Wins Nine AMBIT Awards from KCDMA

Kansas City, Mo. – ER Marketing is honored to bring home nine awards at this year’s AMBIT awards ceremony. The AMBIT awards are presented by the Kansas City’s Data-Driven Marketers Association (KCDMA) to honor excellence in data-driven marketing. “We are really proud of our team for their dedication to generate real results for our clients…
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ER Marketing Wins Nine Fountain Awards from the ANAKC

Kansas City, Mo. – ER Marketing was recently recognized with nine Fountain Awards by the ANA Business Marketing of Kansas City (ANAKC) and the American Marketing Association of Kansas City (AMAKC) at the 2019 Fountain Awards ceremony. The Fountain Awards recognize business-to-business (B2B) marketers and business-to-consumer (B2C) marketers that deliver strategic creative with high results.…
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Elton Mayfield Talks Twitter at 2019 International Builders’ Show

KANSAS CITY, MO – Elton Mayfield, co-founder of ER Marketing, poses the question, “Are you utilizing Twitter for your business?” Specifically, Mayfield is speaking to the building materials and construction industries. It is the subject of his Tech Bytes Session “Best Practices for Making Twitter Work for You” being given during the 2019 NAHB International…
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