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How To Track Phone Calls From Your Google Ad Campaigns

Google is very good at tracking a lot of valuable information for a website, but a robust modern ...
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5 Metrics Which Prove Your Content Marketing Efforts are Failing (and How to Revive Them)

The first step in measuring your content marketing performance is to ensure that you're looking at the right ...
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People Are Using Instagram More, Facebook and Snapchat Less

Time spent on Instagram is expected to grow this year, while Facebook will not recover from last year’s ...
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Exactly How Much Should You Be Focusing on Voice Search?

As marketers, many of us tend to have an interesting case of “shiny new object” syndrome from time ...
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Will the Real ROI In Content Please Stand Up

Editor’s note: Given that ROI remains a most frequently asked topic in the industry, we updated this original ...
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Landing Page Optimization: The Perfect Landing Page SEO

The landing page is the first webpage that a visitor lands on as a result of your traffic acquisition efforts. ...
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ER NEWS

ER Marketing Announces Three New Clients

Kansas City, Mo. – In March, ER Marketing gained three new clients — Feeney, Inc., McCray Lumber & Millwork and NationServe. Each of these well-known brands fits ER’s core business of serving the marketing needs of the building materials industry. As a full-service B2B agency, ER Marketing has dedicated resources to provide strategic solutions for…
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ER Marketing Wins Nine AMBIT Awards from KCDMA

Kansas City, Mo. – ER Marketing is honored to bring home nine awards at this year’s AMBIT awards ceremony. The AMBIT awards are presented by the Kansas City’s Data-Driven Marketers Association (KCDMA) to honor excellence in data-driven marketing. “We are really proud of our team for their dedication to generate real results for our clients…
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ER Marketing Wins Nine Fountain Awards from the ANAKC

Kansas City, Mo. – ER Marketing was recently recognized with nine Fountain Awards by the ANA Business Marketing of Kansas City (ANAKC) and the American Marketing Association of Kansas City (AMAKC) at the 2019 Fountain Awards ceremony. The Fountain Awards recognize business-to-business (B2B) marketers and business-to-consumer (B2C) marketers that deliver strategic creative with high results.…
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Elton Mayfield Talks Twitter at 2019 International Builders’ Show

KANSAS CITY, MO – Elton Mayfield, co-founder of ER Marketing, poses the question, “Are you utilizing Twitter for your business?” Specifically, Mayfield is speaking to the building materials and construction industries. It is the subject of his Tech Bytes Session “Best Practices for Making Twitter Work for You” being given during the 2019 NAHB International…
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