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What Are Content KPIs & Why Do They Matter?

Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you ...
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Why Cross-Media Marketing is a Good Fit for Your Organization

The success of a business quite often depends on the success of its marketing efforts. As technology continues ...
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Is “Director of Marketing Data” the New Role of 2019? According to IBM It Is

Artificial intelligence is transforming almost every industry; it has already dominated the field of marketing. In light of ...
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How (and Why) Collaboration Brings About Stronger, More Creative Web Design

Opinions expressed by Entrepreneur contributors are their own. There are very few projects that can be accomplished on your own. ...
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The Best Checklists, Tips, and Templates for Content Marketing in 2019

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your ...
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The Scope of Direct Marketing Every CMO Should Know

Direct marketing is the best way to generate leads for your business, generate traffic, and to increase the ...
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Continued Expansion of Agency’s Leadership Team

GB Caedo and Kyle Rohde Join ER Marketing Kansas City, Mo. – ER Marketing is excited to announce two key additions to their leadership team: GB Caedo and Kyle Rohde. GB Caedo joins as the new role Creative Director for ER Marketing. It has been a long and winding, even award-winning, journey for GB to finally land here at…
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ER Marketing Wins 2018 Construction Marketing Agency of the Year

Kansas City, MO—ER Marketing was recently recognized by the Construction Marketing Association (CMA) with several STAR™ Awards for marketing excellence in the construction industry. Leading the way for the third year in a row, ER Marketing was named the Agency of the Year by the association. ER Marketing was the recipient of 2018 Agency of…
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S[er]ving our City

We recently had the opportunity to spend a day working on a house for the Kansas City branch of Habitat for Humanity, a worldwide organization dedicated to providing safe, sound homes for the underprivileged. Habitat remodels houses that are then provided to families in need. Our project house for the day was almost complete, so…
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ER Marketing adds to Leadership Team

ER Marketing is excited to announce and welcome Allana B. Pettigrew as Director of Digital Strategy. Pettigrew will be responsible for leading the digital and interactive practices within the agency, driving innovation and growth in digital strategy for all clients, thought leadership in the technology space, and building the strength of digital and interactive knowledge…
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