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It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Whether you already have an established presence on the internet or are looking to really surge, there are many different paths you can take to improve sales. Here are a …

Top Digital Marketing Tips for Building Material Manufacturers Read More

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a …

Your Complete Guide to Marketing a Commercial Construction Company Online Read More

Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients.  Every architecture firm should seize the opportunity to take full advantage of internet marketing.  In fact, internet marketing has surpassed conventional outbound marketing conducted through commercials, billboards, and other traditional forms of advertising.  The challenge lies in …

Internet Marketing Strategies Every Architectural Firm Needs to Take Advantage Of Read More

Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements. Let’s take a look at what retargeting is really all about. The Inside Scoop on Retargeting Retargeting …

Understanding the Benefits of Successful Retargeting Campaigns Read More

Have you seen those large screens scrolling tweets and other social media messages during TV broadcasts and other events? Most people have curiously observed these nifty new tech displays yet, do not know what they are called. These massive screens with a seemingly never-ending stream of social media posts are referred to as social media walls. Below, we shed …

The Role of Social Media Walls in Our Increasingly Digital Society Read More

We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. So, how do you make that happen? Before …

6 Great Customer Nurturing Strategy Tips for B2B Firms Read More

When you hire new team members for your B2B company, you need to know who they are, what their strengths and weaknesses are, how well they’ll work with other team members, and how well they’re going to work for your organization. You never think of bringing on a new team member without knowing anything about them, …

Who Are You, as a Brand? Do You Know? Read More

With 2020 in its last quarter, it’s time to start looking ahead to the next year. By looking ahead to digital marketing predictions for 2021, you can better position your company to meet the challenges that it could likely see over the next year or two. Here’s how to do that now: Prepare to Fully …

Digital Marketing Trends: Looking Ahead to 2021 Read More

Over the last few years, video services have certainly taken off. YouTube is now one of the largest visual search engines out there and social media platforms such as Facebook and Instagram now include video elements. However, not all B2B companies are using this as a marketing strategy, which is a real shame. Video is …

How to Use Video Marketing for B2B Sales Read More

Let’s face it. This year has been difficult for many businesses as we navigate closures for social distancing, changes in demand, and so much more. While some companies have had to close their doors, others are seeing massive success. Why the big difference? Well, those who already had a way to connect with customers virtually …

Why Invest in Digital Marketing? It Couldn’t Be Better Timing. Read More

It was not long ago when Facebook was used as a digital space for college students to socialize with one another.  Today, Facebook and other social media platforms are important marketing platforms.  Though people still socialize with friends on social media, these platforms are quickly transforming into spaces for businesses and entrepreneurs to market their …

How Frequently Should You Update Your Social Media for Marketing Purposes? Read More

Cybercrime is a growing threat that is having a huge impact on how people use the internet. It is changing the way consumers do business, causing massive security concerns and issues for B2B companies operating online. From cell phones to iPads, tablets to laptops, not to mention the PC, with so many of us connecting …

Overcoming the Ripple Effects of Cybercrime on Your B2B Company Read More

How often are you keeping in touch with your leads? Even as a B2B organization, email marketing is an effective and convenient way to stay in touch with your customers. Here are eight top tips for better email marketing. Tip #1: Tell a Story A marketing email doesn’t necessarily have to be about hard sales …

8 Top Tips for Better Email Marketing Read More

Businesses of all sizes provide important goods and services to their customers, but it is important not to put all your energy on just your particular product or service. Your image matters too. That’s why it is important to look beyond what your customers can do for you, but also consider the impact your business …

Strengthening Your Business Through Charitable Action Read More

There is no sense wasting your time and effort writing one email after another hoping these custom-tailored messages will convince customers to pay for your value offering.  However, it also does not make sense to send an email blast to every single person on your email subscriber list.  Generalized emails have the potential to alienate …

The Merits of Automated Email Marketing Read More

Are you looking for a way to drive traffic to your website and improve lead generation? Paid advertising is a great way to increase your site traffic and lead generation, but you have to know how to do it right or you risk losing out on tons of time and money. Here’s what you need …

Best Practices for Google Ads B2B Targeting Read More

You probably already know that it is a good idea to send out marketing emails to your leads on a pretty regular basis. But what if you consistently can’t think of anything to include? The good news is that there is pretty much always something you can say to your email list, even if that …

How to Never Run Out of Email Marketing Content Again Read More

We can all agree that this year has been a little difficult for most industries. However, there have been a few benefits and one is the increase in what digital marketing can do for your business. Our team has compiled a list of things we feel are the best changes to happen over the last …

Top 5 Digital Trends for B2B Marketing in 2020 Read More

Marketing your product or service is all about connection. It is about connecting your business’s product or service with the needs of your current and potential customers. It is about connecting your customer’s practical and emotional components in a way that leads them to you. It is about convincing them that in some small way …

Using Human Faces in Your Digital Marketing Strategy: Is it the Right Move? Read More

You already know that you need to consistently post to your social media accounts to make the most impact and grow your following. But how do you consistently come up with content ideas without getting repetitive or stuck? This problem is fairly common, but the good news is that it doesn’t take too much effort …

6 Ways to Always Have Social Media Content Read More

Launching your new venture has gotten more and more complicated over the past few decades, in large part because the world of public relations has evolved so much and technology is advancing so quickly. Gone are the days when a press release and a killer Kickstarter campaign really brought traction for up-and-coming entrepreneurs. Now the …

Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster Read More

When you run a business, there are a lot of things to remember, and despite your best efforts, sometimes things don’t go as smoothly as you would like them to. There is also the reality that behind every business, there are human beings and human beings sometimes make mistakes. For many, businesses are a bit …

Regaining Customer Trust After Your Company Makes a Mistake Read More

While we are all collectively facing high levels of economic stress and uncertainty, and unemployment is still high, and the end of the COVID-19 pandemic and its impact is nowhere in sight, in the business world, especially in the B2B arena, we appear to be reaching a new kind of “normal”. Many businesses are eager …

Implementing New Marketing Sales Strategies During COVID-19 Read More

Cold emailing has been around virtually as long as the internet itself. Ever since the ability to send someone else a message from the comfort of your own computer came about, there’s been a person out there trying to capitalize on it. That said, there seems to be a great divide between sales teams that …

The Great Debate on Cold Email and Prospect Generation Read More

Keyword density rate, sometimes referred to as keyword saturation rate, is the percentage of the number of times a specific word or phrase appears within a piece of online content divided by the aggregate number of words on the page. As an example, if your piece of content is 200 words and you use the …

The Optimal Keyword Density Rate for Inbound Marketing SEO Read More

The customer journey is a really important aspect of online marketing, but sadly many B2B companies forget this in their rush to have a virtual presence. Thankfully, there is a super easy and free tool to help you get in front of potential clients in an easy and convenient way: Google My Business (GMB). GMB …

4 Ways B2B Companies Should Be Using Google My Business Read More

Have you ever read a blog post or article and noticed that someone else not affiliated with the website wrote it? This is called guest posting or guest blogging and it can be an incredibly helpful tool in your digital marketing plan. Here’s what you need to know about guest posting and how it can …

How Guest Posting is a Great Way to Build Trust with Potential Customers Read More

There’s no doubt that we are all as connected via the internet as ever. However, some B2B companies still haven’t found the right marketing mix between digital and print advertising. The good news is that there are tons of ways you can integrate your traditional advertising with your website and social media platforms. Here are …

Top Ways to Combine Offline with Online Marketing in 2020 Read More

5 Tips for Planning Social Media Content in Advance One of the easiest ways to promote your business is with social media, but you have to have consistency in how often you post. Why? It takes repeated time and effort to grow your following. If potential and current customers see your name pop up in …

5 Tips for Planning Social Media Content in Advance Read More

Many people think of blogs as just something bloggers do to share their ideas. But there is more to blogging than that. Often blogs are things that even non-readers read. It is a way to learn about a product or service. It is a way to gain knowledge about an industry before actually investing time …

Keeping Your Blog Content Fresh and Effective Read More

When it comes to finding vendors for a particular project, the internet is always a popular place to start. However, if you aren’t taking the time to improve your B2B website’s Google position, you might be missing out. Thankfully, we’ve got you covered. Here are five easy ways to improve your search engine ranking. #1: …

5 Easy Ways to Improve Your Search Engine Rankings Read More

Newsjacking isn’t a new marketing concept, but it is one that many businesses get wrong. Used the right way, newsjacking can help you connect with people through current events. Instead, too many businesses — even those who are adept at other marketing strategies — capitalize on current events.  What is Newsjacking?  At its core, newsjacking …

Using Newsjacking to Your Advantage Read More

Are you using email marketing to promote your B2B sales company? If not, you could be missing out on a whole host of benefits. Sending regular emails to your list is a great way to keep in touch, stay top of mind, and provide tons of value. In turn, this can lead to higher sales …

Email Marketing 101: What Your B2B Firm Needs to Know Read More

It is a well-known fact the small businesses are often prone to struggle, yet new businesses pop up every day. When economic downturns happen for various reasons, including a pandemic, one might expect that businesses would struggle more, but that is not necessarily the case. There are many more important factors to consider when it comes …

How an Effective Digital Marketing Strategy Can Help You Rebuild Your Business Read More

Instagram is a major player in the social media landscape. Already the site has over 25 million businesses from around the world that are harnessing its reach. Not surprisingly, there are more than 200 million visits to business profiles each day. Why Make a Business Instagram Account Instagram has proven to be the choice for …

How To Harness Instagram for Your Business Read More

If you were capable of traveling through time five to ten years into the future,  you would likely find augmented reality (AR) and virtual reality (VR) are nearly ubiquitous.  In particular, AR and VR are poised to reshape digital marketing.  Companies far and wide are relying on these breakthrough technologies to present their products and services in …

Augmented Reality (AR) and Virtual Reality (VR) are Changing the Landscape of Digital Marketing Read More

When you first set up your business it is likely that you put a lot into deciding how you want to present yourself to your customers and what you want to offer. It is a time where getting everything “just so” requires a lot of work, but you are excited about the process and it …

Why Active Branding is Vital to Your Business Read More

If you’re like many businesses, you probably want your target audience to include everyone. However, in order to successfully harness social media, you need to be able to first identify your specific audience. Only then can you create a strategy that targets them in a way to connects and engages with them. What is a …

How to Identify and Target Your Audience Read More

Most people who are interested in search engine optimization (SEO for short) understand the importance of adding keywords and key phrases to online content. These keywords should be included at a keyword saturation rate between 0.5% and 3%. However, it is also important to include local identifiers at a similar saturation rate. Let’s take a …

The Importance of Local Identifiers in a SEO Push Read More

Whether you own a traditional business or if the web is the foundation of your business, you can benefit from guest blogging. On the surface, it might seem as though guest blogging is an investment of time and effort unlikely to pay off. However, guest blogging has the potential to pay meaningful dividends in the …

Why Guest Blogging is Worth the Effort Read More

As we head into 2020, it’s clear that online marketing strategies will be even more important. These include smart demand generation marketing strategies for B2B businesses. In fact, B2B companies have big opportunities to improve their demand generation this year. Here are the top 5 demand generation strategies for 2020. 1. Increasing Digital Ad Spending …

Top 5 Demand Generation Marketing Strategies for 2020 Read More

Most shoppers are becoming used to personalization when they shop. While personalization is present more often in the B2C market, B2B companies are beginning to adopt personalization because customers like it. B2B buyers want to add the same personalization to their B2B shopping experience. Other online trends are also becoming part of B2B marketing including …

Measuring B2B Customer Experience Read More

Since the dawn of the Internet, we have all existed in two worlds, the one with earth and brick and mortar, and the one that exists online. Appealing to your customers in both of these worlds is important. Right now, in the midst of social distancing, businesses need to put even more effort into building …

Ways to Update Your Online and Digital Presence Read More

In a recent survey by Folloze, 42 percent of B2B marketing teams admitted that their marketing campaigns aren’t completely personalized. This isn’t because marketers don’t know how important personalization is for marketing. Most marketers believe that customer relationships improve when marketing is personalized. Marketing Personalization for B2B B2B business owners can leverage the influence of …

Humanizing B2B Marketing in 2020 Read More

As a small business, you might not have a dedicated public relations department. Maybe you have a part-time employee who handles the occasional issue that arises. Perhaps you outsource your public relations firm on an as-needed basis to guide you when necessary.  Creating a Successful Public Relations Plan Regardless of your approach to public relations, …

4 Components of a Successful Public Relations Plan Read More

The best time to develop a communication plan that is used during a crisis is to create it before such an incident materializes. Doing so should be right up there with funding your business, creating its mission statement and hiring the talent needed to reach its goals.  It’s Never Too Late Even if your business …

What You Need to Know About Communicating During a Crisis Read More

There’s hardly a business that’s operating today that hasn’t had some sort of public relations snafu. While they happen to nearly everyone at some point, it’s important to handle a public relations crisis the right way. Doing so can make the difference between alienating your customers or giving your brand an image boost.  1. Be …

5 Ways to Properly Handle a Public Relations Crisis Read More

In order to become successful, every B2B company needs a solid source of prospects, as it’s next to impossible to promote your services and products effectively without a generous supply of sales leads. While the B2B marketing space used to operate quite differently than B2C companies when it came to marketing, today the marketing strategies …

Four Hacks You Need to Boost Your B2B Sales Read More

When running a busy B2B company you have a lot of important things to do in your day to day operations, and it can be hard to find the time to work on your website. It can also be confusing, as you’ve likely heard conflicting stories about best site-building practices and what tricks can get …

How Does Your B2B Site Rank? Here’s The Four Biggest Factors Read More

There are two important ways that B2B buyers differ from B2C consumers: They generally don’t make personal choices, and they likely will need to defend their decisions to someone up the chain. That means that what works for B2C audiences probably won’t work for B2B buyers. Instead, B2B marketers need to take a unique approach …

The Best Type of Video to Boost B2B Sales Read More

Building a successful startup is no piece of cake, which is why out of every ten startups, only one will succeed. Those aren’t good odds. If your company is to stand any chance of being a success, it could pay to keep the premise of K.I.S.S. in mind. A great strategy for reducing conflict, saving …

Simplicity: The Secret to B2B Startup Success Read More

Entrepreneurs know they need to stand out when marketing to consumers and large companies, yet while they tend to create engaging, hilarious, and often viral B2C campaigns, they tend to stay safe with B2B marketing. Why is that? It’s likely, that they, like many other people, tend to think B2B marketing needs to be serious …

Four Ways to Take Your B2B Marketing From Boring to Beguiling Read More

While content marketing is undeniably one of the best tried-and-true ways B2B companies can generate leads, many entrepreneurs (and established businesses) struggle with creating a successful content strategy. A blog is one of the most essential components of any business website, and creating consistent content is a key element in boosting your search ranking. You …

Creating Compelling Content: Three Ways to Bring More Views to Your B2B Blog Read More

Customers today are looking for faster, more rewarding experiences, and that expectation of speed and convenience in B2C industries raises expectations in the B2B space. Your B2B brand will reap many benefits if you put generous time and effort into the types of customer experience strategies successful B2C brands employ every day. In the past, …

Top Tips for Creating a Winning B2B Brand Voice Read More

If you type “How to Market My Business” in Google, you’ll get a wealth of search results with information about how to reach public consumers. However, as a business that supports, supplies, or provides products to other businesses, that information won’t be particularly helpful. B2B companies that sell office supplies, products, services, or marketing tools …

Five Ways to Help Businesses Find Your Services Read More

As a B2B marketer, creating memorable and share-worthy brand experiences can help your brand rise above the competition and raise your company above average and even great brands. One of the biggest mistakes business owners, managers, and marketers make is over-complicating their marketing strategies looking for the next new “viral” trend, and hoping their brand …

Four Tips for Creating Share-Worthy Brand Experiences Read More

Now that most B2B marketing relies heavily on digital technology for almost every aspect of marketing, including securing leads, liaising with customers, and managing diverse business data, it makes sense that the people in charge of choosing and managing that technology should begin having a more fundamental role of operating businesses. The Chief Marketing Technologist …

What Is A Marketing Technologist, and Why Does My Brand Need One? Read More

When it comes to running a successful business, reputation is everything. Not only does having an impeccable reputation help potential customers find you, but it also influences whether they will choose your product or service, as well as whether they will recommend you to family and friends, or whether they’ll warn them to avoid your …

Negative Reviews? How to Transform Them Into Positive Experiences Read More

It’s pretty easy nowadays to quickly create websites, blogposts, emails, ebooks, and other content assets. But when considering your online reputation, it’s crucial that any materials, communications, images, and content be vetted thoroughly for brand consistency. Your brand messaging should build awareness of your product or service, and should nurture trust and loyalty in your …

Maintaining a Consistent Online Status: Key to Presenting Your Brand Read More

While video content production for marketing is trending, don’t make the mistake of overlooking how important having a company blog is. As a content strategy, blogging is excellent for providing your target audience and present customers with content that informs, while allowing you to hone your brand messaging. There are many reasons why maintaining a …

Ways Creating a Company Blog Really Pays Off Read More

American Psychological Association research reveals that when work is meaningful, workers are motivated, engaged and happy with their jobs. Meaning and purpose elevates our days and makes mundane tasks special. When we have a “why” behind what we do, the work is easier—and often more successful. The same is true with marketing. So many companies today focus …

Why It Matters To Add Meaning To Your Marketing Read More

Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018. Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up from 332 million …

Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019 Read More

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical …

Facebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World Read More

While any successful B2B brand has a Facebook page, engagement on the social platform has dropped significantly, which is a trend that can worry companies who rely on the network to engage with prospective customers, drive traffic, and boost sales. However, if your company has noticed that it doesn’t seem like your followers are receiving …

Top Methods To Ensure Your Followers See Your Facebook Updates Read More

In the age of the Internet, digital marketing is one of the most cost-effective routes B2B companies of all sizes need to use to make themselves more visible to their target audience. However, considering that running a business is expensive, you may hesitate to jump into investing in online marketing. The good news is that …

What Investment Do I need to Create Quality Online Marketing? Read More

Social interaction and online content are becoming increasingly important for any B2B company when it comes to consumer spending and buyers’ purchasing choices. As a marketer, you create online content with the goal of engaging with your target audience and persuading them to purchase your product, brand, or service. But consumers of the internet age …

How to Find the Perfect Influencer to Partner With Read More

With the rate at which modern technology continues to grow and evolve, it’s not surprising that everything that relies on that technology moves at a similar speed, including digital marketing, leading marketers scrambling to keep up with new updates, changes to algorithms, and new techniques. Being up-to-date with emerging or continuing digital trends is crucial …

Cost-Effective Marketing Ideas For 2020 Read More

One thing that never changes is the inevitability of change, especially when it comes to the marketing industry. The mediums, platforms, and means have evolved, but the intent behind the advertising hasn’t — marketers are still trying to push boundaries and innovation in their communication methods and vehicles, and that innovation has pushed digital media …

New Marketing Ideas For 2020 Read More

Like most marketing campaigns, you are very likely trying to think of a way to make your brand stand out while growing your base with more signups, subscribers, and users. Every successful brand needs to try to expand their audience without overpaying for marketing. By thinking outside of the box you can come up with …

Clever Marketing Approaches You Have to Try Read More

With a fresh new year laid out in front of you, it’s time to assess your marketing plan for 2020. As you’re doing so, make sure that you add these trends that are projected to be must-haves for the year. 1. Focus on Customer Experience With customers being savvy enough to gather the information they …

3 More Digital Marketing Trends You Need to Know for 2020 Read More

If you’re like most B2B marketers, then you most likely use content marketing to drive top-of-the-funnel goals such as educating your audience and creating brand awareness. And this is a good use of content marketing. But, according to new research, you are missing several opportunities from further down the funnel. This and many other findings …

How to Use Content Marketing in 2020 Read More

It can be difficult to explain how important social media videos are to CEOs and other executives of companies that serve the B2B market. In fact, don’t be surprised if you are dismissed with laughter and disagreement. There are still many of these executives that think their clients don’t care about social media videos. They may say …

Using Social Media Videos for B2B in 2020 Read More

Technology keeps progressing, offering new channels and methods to engage customers through marketing. As we enter a new decade, B2B buyers are researching and placing orders in very different ways than in the past. One reason is because of technology, but another one is because more than 70 percent of millennials are making buying decisions. In the …

5 Top Marketing Trends to Look for in 2020 Read More

It’s a new year and a new decade, so it’s time to get creative with your marketing strategy. Adding videos to your brand’s marketing plan is a versatile and engaging way to reach new customers and build loyalty with current ones. Here are a few ideas that you can implement in an effort to boost …

Getting Creative with Video: 4 Ways to Boost Your Marketing Strategy Read More

There are a wide variety of factors that result in the creation of a successful construction company, including effective time management, budgeting consistency, quality of workmanship, skilled and reliable workers, and an effective marketing strategy. It is relatively inexpensive to kick off various marketing campaigns for your contracting company online through an active web site …

5 Ways To Market Your Contracting Company On A Budget Read More

According to the United States Green Building Council (USGBC), demolition and construction waste contribute up to 40 percent of the solid waste stream. Using sustainable building materials not only create greener buildings, but they also reduce the negative effects of greenhouse gases and are essential for a healthier world. Modern construction processes need to consider …

Changing How We Build: Five Sustainable Methods Read More

When you are building or assessing your B2B marketplace strategy, your first step should be understanding your different marketplace options. A B2B marketplace is defined as an e-commerce platform third-parties utilize to sell directly to their customers. The difference between a marketplace and distributors or retailers is that the former connects buyers and sellers, while the latter owns the …

What Is Amazon Business, Alibaba and Thomas, And How Can They Help Sell Your Products? Read More

The construction industry continues to grow day to day, but often it doesn’t feel like the field is expanding because there are also constantly new players in the form of other contracting companies to compete with. When your day is probably filled with lots of paperwork, legal proceedings, managing a team, purchasing raw materials and …

4 Innovative B2B Construction Marketing Strategies Read More

With so many social media platforms available to B2B marketers today, it can be difficult trying to determine which are the best for building your brand and reaching your target audience. Factors such as your industry, demographics, target audience, and your unique brand messaging can all come to play in choosing which social networks you …

How Do I Know Which Social Platform Is Right For My Business? Read More

Your website should be a lot more than just an online brochure – it should be a lead-generating machine that works non-stop for your construction company. Two simple ways to make this happen are to build a site that does a great job of encouraging your visitors to make inquiries and to utilize proven online marketing …

The Best Ways To Drive Traffic To Your Construction Company’s Website Read More

While the construction industry has seen steady growth over the last 20 years, and the number of contractors tripled during that same time, there was barely a budge in the net amount of construction. That means more players vying for less work. So, how do you make your construction business stand out in a sea …

Stand Out: Differentiating Your Construction Company From Your Competitors Read More

Account-based marketing (or ABM) allows you to coordinate personalized marketing and sales efforts that help you land and expand within target accounts. In this post, I want to focus on the top three things those practitioners are doing and how you can get started doing them, too: Focusing On Key Accounts In B2B deals, companies sell …

3 Steps For Succeeding In Account-Based Marketing Read More

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals …

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User Read More

While it’s taking its time going fully mainstream, the world of green building is continually growing and still thriving, and it doesn’t look like this trend will end any time soon. As new materials and technologies are constantly developing, the future of green building products isn’t completely known, but there’s no doubt that right now there are …

Marketing Your Green Building Products Read More

Social media is quickly becoming an important marketing tool for many small-to-midsize businesses (SMB) today, and the trend is likely to keep expanding. For SMBs that often lack the resources needed to invest in costly marketing tools, social media marketing is a boon, and for many, social platforms are largely outpacing email and mobile interaction …

SMB Marketing Trends: Platform, Content, and Posting Read More

As 2019 winds down, the construction industry continues to be in transition, as construction-related businesses and contractors keep transforming their operations by integrating new technologies, ideas, and opportunities. While the economic landscape remains a bit fuzzy, it is clear that heading into 2020 with no shortage of work, contractors will continue to see plenty of …

Four Construction Trends You Need To Keep Watching Read More

A successful social media strategic plan needs to be clear, concise, and measurable. Additionally, it needs to outline your organization’s goals for the coming year and lay out how you’ll achieve them. For more effective and efficient social media strategy planning, the following are five actionable steps your company should consider in order to ensure …

Five Considerations For Your Social Marketing Strategy Read More

Opening an online B2B site is ultimately very similar to starting a company that has a physical storefront. However, one big difference is that doing business over the internet can help you reach customers that would likely never visit your physical location. Don’t underestimate the power a functional website wields in getting your product or …

Three Steps To Starting An Online Business Read More

In our increasingly competitive and technology-reliant environment, many successful companies are touting artificial intelligence (AI) resources as crucial tools necessary to compete in today’s market. In fact, according to a 2019 Gartner survey, over the last four years, AI usage rose 270 percent, and in the last year alone, AI use tripled. With 83 percent …

AI Business Tools Every Business Needs Read More

When it comes to trying to take it to the next level, smaller companies and startups often turn to the success stories and failures of bigger brands as a template for their own success. While smaller B2Bs can, no doubt, learn a thing or two from the big dogs, they can also learn from their …

Three Things Your New Business Can Learn From Other Small Businesses Read More

As a marketer, building a new brand for your company is one of the most important things you can do to help your business grow. A successful new branding campaign will allow you to differentiate your company from other industry competitors by presenting a unique image, a voice that is memorable, and a specific identity that will …

Five Tips For Launching Your New Brand Read More

The slow but steady upturn in the economy lately should be good news for many industries and organizations. However, many employers have yet to recognize that there may be some clouds hiding behind the sunny forecast – they haven’t yet realized they are at risk of losing one of their most valuable assets – employees they have …

Keeping Your Gen-X Employees Read More

The marketing landscape is constantly changing and B2B marketers need to make sure they are evolving and adapting along with it. In 2020, B2B marketers will experience new strategies emerging and old trends evolving. Innovations like artificial intelligence and machine learning are already changing the way buyers and prospective customers interact with brands online. With …

Most Influential B2B Topics Read More

Creating a unique brand voice is usually one of the first tasks of any entrepreneur or a new company. However, once created, many business owners forget that a brand voice needs to change over time – and as new products and competitors enter the market, it’s critical to keep an eye out for how your …

Winning B2B Brand Voice: What you need to know Read More

Businesses vary in many ways, but they all need to let their customers know what is going on and provide information about their various products and services. They all face competition in various ways, and if you let go of that knowledge, you risk stagnating your business’s growth. That’s why it is necessary to embrace …

4 Ways Digital Marketing Helps You Maintain and Grow Your Business Read More

Across all industries, the consumer of today is faced with a staggering array of choices. When they much choose from so many options when shopping, consumers can often experience a phenomenon known as “choice paralysis.” What is Choice Paralysis?  Choice paralysis can best be described as that point in time when a consumer is faced …

Giving Consumer Choice Paralysis a Conversational Touch Read More

The numbers of new media channels, platforms, and devices consumers listen to or interact with means they have greater access to creative brand stories, and as a marketer, you need more ways to convey your brand’s vision, identity, and message. Today’s consumers are flooded with advertisements daily, but better equipped and better educated to be …

Effective Marketing Content: What Is Emotional Marketing? Read More

When it comes to cost-effective B2B marketing, it’s hard to find a better way to promote your brand than by having an “influencer” do their magic. You may have seen the trend growing in the B2B world and wondered why you should look into finding your own brand influencer. Here are the top reasons why …

Influencers: What They Are And Why You Need Them Read More

One of the hottest trends in the B2B marketing world this year is the move by so many companies to include video in their social media campaigns, websites, and marketing campaigns. That’s not surprising, because video is a very accessible form of messaging, but another perk is that it helps with SEO ranking. According to …

B2B: Why You need Video Marketing Read More

When considering your budget for demand generation each year, it’s important to take a look to see which activities are giving you the best ROI. Results can vary from activity to activity, but if you determine which activities perform the best, you can scale those going forward. Here is a list of demand generation tactics …

5 Scalable Demand Generation Activities that Drive Results Read More