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    Why IBS Is So Valuable: The ROI from Attending IBS

    “Is attending IBS really worth it?”

    That’s a question we know gets asked by many in the building industry.

    When deciding whether attending the 2019 NAHB International Builders’ Show® (IBS) is worth it, the first thing you (and your boss) probably look at is the expense. While the registration fee for IBS is not terribly expensive, with the addition of hotel, airfare and meal expenses, the cost can add up.

    The truth is, we know that the return on investment completely outweighs the hard costs, but don’t let us tell you. Here are some of the reasons we heard from those who attended IBS last year.

    Networking: Some of the greatest insights often come from others in the industry because they understand your unique challenges and share similar goals. There are plenty of networking opportunities at IBS to meet others and talk shop.

    “One of my takeaways is networking with others. Networking is a huge part of business. You never know who you’re going to run into, what services you might share, what you might have in common or who knows who.” – Elenore Decos, MonGroup Properties, Inc., Shrewsbury, NJ

    “During the show, I had a conversation with someone else in the IBS Scholarship Program about a construction management software and why it’s better. I have since purchased it and am implementing it, which is a huge change for me. I would have never networked with him had it not been for the show.” – Dayson Johnson, Willowood Homes, Salt Lake City, UT

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    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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