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    What You Need to Know about Google in the Building Products Industry – Part 2

    Google+ is More Than Another Social Network, Its a Valuable Tool for Your Business

    In Part 1 I shared some of Google’s basics: Google AdWords and Analytics and Google Apps for business. In Part 2, we’ll talk about Google+.

    Google+ launched in 2011 and is best known as a social network, although it has the power of Google behind it – making it incredibly powerful and important.

    • #2: Second-largest social networking site in the world (it surpassed Twitter in January 2013)
    • 1M+: Business and brand pages created in the first 6 months
    • 500M+: Google+ users and growing fast
    • #4: Google+ was used by 30% of smartphone users between April–June 2013, making it the fourth most used app

    While every social outreach component needs to be carefully considered, Google+ needs to be part of the mix. Google+ is how your company manages its Google Places listing (recently renamed to Google+ Local) which dictates how your information shows up in Google search results.

    Your Google+ Local profile features relevant contact and business information, your profile image and recent posts. But it’s not only available on Google+, when a user searches for your company, your Google+ profile appears on the right-hand side of the search results. So at the very least, your building products company (and you!) need a Google+ profile.

    Still not convinced? Google features social annotations which let people see endorsements from your Google+ followers by linking your Google+ page to your AdWords campaigns. So instead of seeing a lonely ad, users see an ad endorsed by people that already know and trust your brand. Ads with social annotations have a 5-10% higher click-through rate!

    Want to take it to the next level? Make Google+ part of your content marketing strategy, add a +1 to your site and encourage customers to connect with you on Google+.

    Sign up for Google+ today!

     

     

     

     

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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