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    What Trade Show Marketers Can Learn from Horror Movies (Part 2/3)

    Avoid Falling Victim to Horror Movie Clichés
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    As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of a horror show. In our last post, we emphasized the importance of communicating with your team and understanding where to place displays for the best visibility. Continuing on in our spooky trilogy, where we only kill off bad trade show habits, here are two more tips that will help your trade show survive and thrive.

    No Signal
    People are more terrified of being without their smart phones than being abandoned by the side of the road late at night. During trade shows, smart phones and technology can now be used to create a better experience for potential customers. Using technology in a purposeful way will aid in making your booth more unique and memorable.

    • Know how to troubleshoot any technical difficulties.
    • Give the audience content they can take with them on their smart phones or tablets.
    • Have fun with it! Incorporating technology into your booth can range from staging a photo booth that highlights products to holding a hashtag contest to gain more social media followers.

    Fooling Around in the Dark
    Whether it is a creaky staircase leading to a pitch-black basement, or a dimly lit trade show booth, people will do what they can to avoid dark spaces. Lighting up your trade show booth can prove to be very beneficial. To make them run in your direction, remember these tips:

    • Draw attention to key messages and items you want to have the most impact.
    • While many disregard lighting as an extra expense, using lights to highlight your booth’s elements is an easy way to attract attendees.
    • New lighting technology, such as LED, has helped to eliminate the concern of overheating an event space.
    • Uplighting from the floor or utilizing moving lights are also proven to increase visitors.

    This knowledge will help you make it to the next installment of our survival tips, coming tomorrow.

    Can’t wait until then? Become the expert today by downloading our free e-book: “Killer Booths: The Horror (Trade) Show Survival Guide”.

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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