Avoid Falling Victim to Horror Movie Clichés
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As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of a horror show. In our last post, we emphasized the importance of communicating with your team and understanding where to place displays for the best visibility. Continuing on in our spooky trilogy, where we only kill off bad trade show habits, here are two more tips that will help your trade show survive and thrive.
No Signal
People are more terrified of being without their smart phones than being abandoned by the side of the road late at night. During trade shows, smart phones and technology can now be used to create a better experience for potential customers. Using technology in a purposeful way will aid in making your booth more unique and memorable.
- Know how to troubleshoot any technical difficulties.
- Give the audience content they can take with them on their smart phones or tablets.
Link QR codes that open in the built-in camera apps on current iOS and Android devices. Add NFC tags for tap-to-open spec sheets, install guides, and sample requests.
Use short links with UTM parameters so GA4 reports tie scans to the show. Include source, medium, and campaign to compare booth, email, and paid search traffic.
- Have fun with it! Incorporating technology into your booth can range from staging a photo booth that highlights products to holding a hashtag contest to gain more social media followers.
Fooling Around in the Dark
Whether it is a creaky staircase leading to a pitch-black basement, or a dimly lit trade show booth, people will do what they can to avoid dark spaces. Lighting up your trade show booth can prove to be very beneficial. To make them run in your direction, remember these tips:
- Draw attention to key messages and items you want to have the most impact.
- While many disregard lighting as an extra expense, using lights to highlight your booth’s elements is an easy way to attract attendees.
- New lighting technology, such as LED, has helped to eliminate the concern of overheating an event space.
- Uplighting from the floor or utilizing moving lights are also proven to increase visitors.
- Choose LED fixtures with 90+ CRI so finishes look true, and target 3000K to 4000K white. LEDs run cooler and use less power than halogen, so battery uplights add accents without heat or cable clutter.
This knowledge will help you make it to the next installment of our survival tips, coming tomorrow.
Can’t wait until then? Become the expert today by downloading our free e-book: “Killer Booths: The Horror (Trade) Show Survival Guide”.
