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    Welcome Aboard Comet Industries

    Mission, Ks. – ER Marketing is thrilled to announce its partnership with Comet Industries based in Kansas City, Missouri, in support of Comet’s evolving brand.

    As a third-generation family-owned organization, Comet Industries is celebrating over 60 years of commitment to the rail industry. The company’s origins date back to 1963 when it began as providers for the Kansas City area’s railroad microwave communications network.

    Comet Industries stands as a leading supplier of freight rail car parts, providing an extensive selection of both new and refurbished components, insulated rail joints, paired with technical services and in-house certification, all in compliance with industry standards. Additionally, Comet excels in Automatic Equipment Identification (AEI) systems, offering solutions and RailRSM software for real-time monitoring across nearly 5,000 locations in North America. This commitment to excellence positions Comet Industries as an industry leader that ER Marketing is proud to support.

    “Just as our agency has evolved over the nearly 25 years in business, I’m excited to work with the Comet team as they build their brand for the long-term future of the company and to address the evolving needs of their customers and the industry they serve,” said Elton Mayfield, President at ER Marketing. “With clients all over North America, it will be nice to have a local Kansas City company as a client.”

    The partnership has begun with customer research, a brand assessment and review and will include many of ER Marketing’s award-winning work in trade shows, social media, lead generation, employee communication, advertising and trade media.

    David Nelson, Corporate Vice President, stated vehemently, “I’m thrilled about our collaboration with ER Marketing. Their creative approach, combined with their professionalism and organization, has truly impressed us. Their prompt attention to our needs has made the process smooth and efficient. We’re excited about the great work we’re accomplishing together!”      

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    About The Author

    Elton Mayfield

    Elton Mayfield is the founder and president of ER Marketing and one of North America's leading marketing strategists for the building products industry. For more than 30 years, he has helped manufacturers, distributors, dealers, and contractors accelerate growth through branding, digital marketing, AI, and customer experience. As the author of Building Better Brands and a frequent keynote speaker, Elton is known for translating complex business challenges into practical strategies that deliver measurable results. His blend of industry expertise, innovation, and hands-on experience has made him a trusted advisor to companies looking to build stronger brands and grow more profitably.

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