Since the dawn of the Internet, we have all existed in two worlds, the one with earth and brick and mortar, and the one that exists online. Appealing to your customers in both of these worlds is important. Right now, in the midst of social distancing, businesses need to put even more effort into building their online and digital presence. The good news is that laying this groundwork now may help to solidify brick and mortar connections in the future.
Double Check That Information About Your Business is Consistent
If you’ve got any sort of social media online, you want to make sure it is leading your customers to the right place, even if you haven’t been good at updating social media accounts. Many businesses start out with good intentions and hit all the bases, including Yelp, CitySearch, Angie’s List, and Trip Advisor, are a few of the sites many businesses try before Settling on a few more popular options like Facebook, Twitter and Linkedin. Make sure these sites properly reflect Google My Business is an important tool to utilize. If hours of operation have changed or even if global setbacks have forced your business into a temporary hiatus, keeping customers updated helps assure they will come back to look for you when things start to get better.
Even if your contact with customers or clients is limited, or non-existent, it is important that physical addresses are as consistent as possible, and if information cannot be changed it should at least redirect to where you need it to go.
Use Video Options to Help Show Your Target Client or Customer Who You Are
Even when potential customers can get to you, it doesn’t necessarily mean they are comfortable doing business in person. Long before there were any major health scares, there have been more and more people more comfortable conducting business online that in person. Yet at the same time, they want to engage their senses as much as possible. YouTube’s videos with online presentations, including descriptions of the weight and texture of any physical product you may be selling, can help showcase your product and the mood of your company.
Embrace Video Chatting Applications for Meetings and Classes
If you are a business that depends on in-person classes, you may have never considered online options, but with Video Chatting applications they can be done. Whether you are running a yoga class or are helping kids with math homework, or give lessons on the violin. With tools such as Skype and Zoom may aspects of in-person engagement can be duplicated. Yes, those who are camera shy may have hurdles to overcome, but eventually having multiple options for your customers, clients, and partners shows your own flexibility and your willingness to meet varying needs.