Experience the Value of Expanding Your Funnel with Twitter
It’s hard to believe Twitter has been around for over five years now, and for at least the past 3, it could definitely be called a mainstream channel.
For those who still aren’t using it, the best way to summarize the value of it is this:
In 30 minutes or less per day, you can get through the latest news about whatever subject you’re interested in, whether it’s Ashton & Demi’s divorce or market projections for the building industry.
For many Twitter users, the hardest part is knowing who to follow – with over 200 million people on the platform, cutting through the clutter is a challenge, so I’ve created a list: the Top 10 Building Products Industry Follows Worth Your Time, and here they are:
1. NAHB – @nahbhome
Though there’s not much interaction from them with any of their followers, they share the latest research and data, which, as we all know, is critical to our industry.
2. Parr Lumber – @parrlumber
This Pacific Northwest family-run chain of yards is an industry leader in its marketing efforts. When many dealers are still figuring out what Twitter is, Parr’s been at it for over 2 years and is moving into additional tactics like Foursquare. Great example of how to provide value to your customers at the dealer level.
3. Leah Thayer – @leahthayer
The former editor of Remodeling magazine, Leah now runs Daily5Remodel, an online resource for remodelers and others involved in the industry, with content posted daily. Leah shares the latest and additional insights via Twitter.
4. Rob Bivens – @rbiv
Rob is a sales guy for Golden State Lumber and shares insights from a salesperson’s perspective via Twitter, as well as his blog.
5. Kirsty Hammond – @kirhammond
Kirsty is from across the pond in Surrey, England and works for a publisher of architectural and building design publications; on Twitter, she shares lots of great content from her followers as well as from her publications. Great industry info from a non-US perspective.
6. ProSales – @prosalesonline
One of the two leading publications for dealers, ProSales uses Twitter to break stories and news before you see in their excellent email newsletter or on their website.
7. Lauren Hunter – @laurenhunter_hw
Lauren is the products editor for Remodeling magazine; her Twitter profile blends new product info with other remodeling industry info and some fun personal touches as well.
8. Behr Paint – @behrpaint
Behr is one of the leading consumer brands in our industry, and their Twitter profile is a great example of how a manufacturer can blend customer service, tricks/tips and a personal touch all at once.
9. Architectural Record – @archrecord
With almost 300,000 followers, Architectural Record magazine might have a bigger following than anyone else in this industry. They share great information on our industry from the architecture side of things.
10. Jetson Green – @jetsongreen
This Twitter profile is focused on green home design and offers great information, all from a design perspective.
These are just 10 of the countless interesting people and companies to follow on Twitter – let us know who some of your favorites are in the comments below.
Sources and Additional Articles
- Want to follow even more building products industry people? Check out this Twitter list created by one of my associates, Kyle Rohde – @KyleRohde
- 3 Potential Benefits of Facebook Insights for Building Products Marketers
- Social Currency for the Building Product Industry
- 5 Simple Things That Are Hurting Your Building Products Marketing
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