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The Savvy Marketers’ Guide to IGTV

Elton Mayfield

While Instagram’s longer-form video platform IGTV hasn’t taken off as they would have liked, it does provide another content option, and a consideration for your platform marketing strategy. At present, it’s likely not a priority for many brands – but that could also make it more beneficial, with less competition for attention, and more opportunity to stand out.

If you are considering IGTV in your 2019 social media marketing strategy, this infographic from M2 On Hold is worth a look. The listing outlines the potential benefits of the platform, along with tips to help you get started.

It will depend on your business, your target market, and your content goals. But IGTV may well be worth a look. […]

Click here to check out out the full infographic at www.socialmediatoday.com

Posted in OldNews

About The Author

Elton Mayfield

Elton Mayfield is the founder and president of ER Marketing and one of North America's leading marketing strategists for the building products industry. For more than 30 years, he has helped manufacturers, distributors, dealers, and contractors accelerate growth through branding, digital marketing, AI, and customer experience. As the author of Building Better Brands and a frequent keynote speaker, Elton is known for translating complex business challenges into practical strategies that deliver measurable results. His blend of industry expertise, innovation, and hands-on experience has made him a trusted advisor to companies looking to build stronger brands and grow more profitably.