The Changing Role of the CMO in the Building Products Industry

CMOs Roles are Evolving at a Rapid Pace – Make Sure You’re Ready


“We’re all working in beta.”

Kathy Button Bell, CMO, Emerson

Chances are, as a building products CMO, you’re feeling overwhelmed. In fact, 34% of CMOS are overwhelmed by the fast pace of change. What’s more: 97% expect the pace of change to accelerate even more moving forward.

This quote from Malcolm Frank, executive VP at Cognizant Technology Solutions sums up this intense shift:

“We’re at a time of dramatic change. I love that old saying ‘if you don’t like change, you’re going to like irrelevancy even less. No change is called Kodak, it’s called Newsweek, it’s called Blockbuster. So for individual organizations, if you don’t change in the next five years and change in some pretty significant ways, that where it’s all going to end up. Embracing change means also embracing failure.”

A big part of this change is realizing you don’t know what you need to know… yet. And that’s OK. You need to be open to new ideas and constantly seeking out new information. Another scary statistic: 21% of marketers said the skills for which they were hired are now obsolete. And nearly everyone – 97% of marketers – are doing things they’ve never done before.

What’s more, the CMO role continues to evolve. Kathy Button Bell describes the CMO role: “We are no longer simply CMOs. We are Chief Transformation, Integration, Inspiration Officers.”

And it’s true – 78% of marketers now have greater input on corporate strategy and 77% have a seat at the executive table.

So whether these stats leave you feeling inspired to make a change or nervous about the future, get ready. Change is here and its not going anywhere!

All statistics from research conducted by the BMA and Forrester Research, in partnership with Erickson Research. See more here.

Leave a Comment

Scroll to Top