You’re probably careful as a business owner to never leave money on the table. Did you know, though, that this same concept can also apply to other areas of your company such as the way you market it? Failing to use every opportunity to market it successfully means that your competitors can snap up those customers instead. In order to stand out from the crowd and get the brand recognition you need to be remembered by customers when they are ready to make a buying decision, be sure make you’re taking full advantage of the following marketing techniques:

1. Make Use of Freebies

Contests were used by businesses as a marketing tool in exchange for consumer interactions in the form of shares, likes, comments and other tricks that were designed to boost traffic. These were eventually phased out because they became linked with being too promotional.

Done right though, freebies can be customer-centric while still boosting brand recognition. One way to do so is to have consumers caption a photo you post on your company’s social media accounts with the best one receiving the free product or service. You can also incorporate social responsibility into your freebie strategy by giving away a product, service or your time to a charity.

2. Embrace the Podcast

If your business isn’t using podcasts as a marketing method, you’re missing out on reaching new audiences. There are three primary methods of using podcasts to market your business: advertising, hosting and interviews. Advertising on podcasts is an effective use of a portion of your budget that can complement other forms of marketing.

Hosting a podcast is another fantastic way to market your business. While it’s easy and affordable to do, hosting a podcast requires a time commitment that might be challenging. Being interviewed as an expert resource for a podcast requires less of a time commitment from you while still providing an excellent way to increase your reach.

3. Use Employees as Brand Ambassadors

Influencer marketing has changed some since it was the latest buzzword in marketing. Take advantage of this by using your employees as your brand ambassadors. Not only do they know your company and have a vested interest in seeing it succeed, but your employees’ friends and family members are more likely to listen to their opinions rather than those of a celebrity influencer.

These are just a few of the numerous marketing techniques that you must try to ensure that you’re taking full advantage of the opportunities available to your business. Remember: if you aren’t engaging with your target audience, that means your competitors are there in your place.

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