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    Should You Base Your New Marketing Hires on Marketing Degrees?

    Should You Base Your New Marketing Hires on Marketing Degrees?

    Let’s face it – the BS degree doesn’t quite hold the weight that it used to. The generic programs that most liberal arts schools create do not prepare students to be day one value creators. Employers are no longer taking on the pressure of training new employees – they now outsource into the global market or find a more suitable candidate from the more desperate pool of domestic job seekers.

    1099 culture has taken over the field of marketing. As a so-called “soft discipline,” judging true mastery in marketing can be difficult. The only way to determine value is through results, and very few employers are ready to bet good money on a possibility when they can outsource to a proven third party.

    RELATED: Is a Marketing Degree Worth It?

    In an environment like this, one that demands certainty, you cannot afford to be the nice guy hiring the new graduate with a shiny new degree. That’s the bottom line.

    So what do you base your new hires on, especially those filling positions that you hope to be long term?

    Measured Results

    In order to determine what “good results” are in marketing, you must first define your company KPIs. A marketer who is good in lead generation means very little if your goal is a higher CRO, and vice versa. However, your new hire(s) should understand the real reason that you are hiring them. Marketing is a wide umbrella. Narrow it down a bit and match their skill set to your needs.

    Hire based on measured results aligned with company KPIs.

    The MBA

    Recent graduates who express plans to gain an MBA are showcasing an enviable amount of patience and persistence. MBAs are more specific, to be sure, but the real win here is the mental focus that your potential hire is showing. Potentially putting off immediate money to go further into student debt means self-investment, which is to be commended.

    Pursuing an MBA demonstrates patience, self-investment, and specialization.

    If you are in a position to bargain a new MBA into a contract with you after graduation, you gain a great advantage over your competitors. The Masters program in a good business school is where your new hire will learn the latest martech and peruse the latest case studies. You will get a cutting-edge asset that will have day one value, and you may even be able to negotiate some internship time.

    Networking Ability

    Your new hire may have a network of marketers with the spectrum of skills that you need. Keep in mind that your new hire may be a company or a team. You can sometimes hire a full marketing department for the same amount of money as you would spend on an in-house generalist.
    A huge part of marketing is the networking that a new hire offers.

    Networking is crucial for accessing a pool of skilled professionals.

    Does this person bring other people to the table with skills that you need? If so, then you may be able to bolster your sales department alongside your marketing, depending on what is being brought to the table. The best practices above will give you a better chance at high productivity and more surety within your marketing department. It is a shame that the education system has not caught up to the world of employment, but this is the world that we live in. Business is cutthroat. Adapt or die.


    FAQs

    Why doesn’t a BS degree hold as much weight in marketing anymore?

    Employers now seek measurable results and specialization, making generic programs less valuable.

    What is the significance of the 1099 culture in marketing?

    The 1099 culture emphasizes outsourcing and results-driven hiring over traditional employment.

    How can companies ensure they make the right marketing hires for long-term success?

    Focus on hiring based on measured results, aligning skills with specific company KPIs.

    Is pursuing an MBA a valuable path for marketing professionals?

    Yes, an MBA demonstrates patience, persistence, and self-investment, offering valuable skills and networking opportunities.

    How can companies leverage hiring an MBA graduate?

    Companies can gain a competitive advantage by hiring an MBA graduate with cutting-edge skills and potential for internships.

    What role does networking ability play in hiring for marketing positions?

    Networking is crucial as it can provide access to a pool of skilled professionals, potentially enhancing both marketing and sales departments.

    Why is adapting to the evolving employment landscape important in marketing?

    Adapting is essential in the competitive world of business, ensuring higher productivity and success in the marketing department.

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious โ€“ always pushing the envelope to create extraordinary work that delivers real results for our clients.

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