Blog

Explore Industry Insights

We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.

3 Reasons Building Product Marketers Should Embrace Social Conscience

,

Richard Branson’s New Book Explains Why “Doing Good” Can Mean “Doing Well.” In his new book, Screw Business As Usual, billionaire, entrepreneur, and knight bachelor Richard Branson makes a case for operating with a social conscience. If you haven’t read it, I recommend it. He argues that a business’s social conscience—its effort to improve the […]

Read More

5 Things Building Product Marketers Fear in Today’s World

,

Smart business tactics can ensure you are prepared to take on the 5 challenges in this article. As a CMO, there are always challenges, but especially in today’s economy and digital-savvy world, the challenges are even more pronounced. In an article on CMO.com entitled, “5 Things Marketers Fear Most,” they take a look at what […]

Read More

Lead Generation Important for Building Product CMOs

, ,

More than ever, marketers must track and cultivate leads to increase sales. Recently BtoB Magazine wrote an article entitled, “Lead Generation Demands Grow,” that discussed the recent increase in tracking leads, measuring responses and utilizing analytics. This is my take on how this new demand has changed marketing’s role. While marketing’s role has always been […]

Read More

Building Products: 4 Tips for Asking Informative Questions that Drive Sales

, ,

The following 4 tips will provide valuable intelligence about a prospect and/or sales opportunity: A recent webinar conducted by Tom Searcy at HuntBigSales.com provided a list of tips on the importance of asking questions to getting sales. Here is my summary and input for how they relate best for the building product industry.Building product customers […]

Read More

IBM CMO Study Provides Insight into Building Products Industry

, ,

While most CMOs feel under-prepared, there are 3 key areas of improvement that can help them prepare for the future. IBM recently conducted a study of CMOs from all over the world, in many different industries to figure out how they feel about today’s market and what their outlook is for the future. The findings […]

Read More

Borrowed Approach Could Boost Building Products Industry

,

How Customizable Rental Properties are Working in Some Markets. In spite of what economist are saying, increasing home sales might not be the only way to boost the post-recession building product industry. As a Federal Reserve economist told Builder News Magazine, “The United States needs to make it more attractive for capital to flow back […]

Read More

Automation is Crucial for B2B Building Product Marketers

, ,

Building product CMOs should consider the need for automation, which can allow information to be provided to the customer in the way the customer prefers. As a building product CMO, there are many pressures associated with the job; however, driving sales always remains a constant. Another constant you may not think about is marketing automation. […]

Read More

Top 10 Building Products Industry Follows Worth Your Time

, ,

Experience the Value of Expanding Your Funnel with Twitter It’s hard to believe Twitter has been around for over five years now, and for at least the past 3, it could definitely be called a mainstream channel. For those who still aren’t using it, the best way to summarize the value of it is this: […]

Read More

Turns Out Building-Product Sales Really Are A Laughing Matter

, ,

Using comedy to sell can be good for business. And as experience has shown, good presentations can lead to good business. That’s why the manager of the New York Comedy Club consults with companies looking to improve their technique. April Joyner, in a recent article written for Inc. magazine, Why Learning to Tell Jokes is […]

Read More

Motivating Employees in the Building Products Industry

,

Ensuring that your employees are motivated and providing their best work is essential in any company. Having motivated employees can make all the difference in your company, but motivating employees can be a difficult and complicated task. Motivation has been at the forefront of behavioral studies for years, but in Daniel Pink’s new book, Drive: […]

Read More

Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

Scroll to Top