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3 Rules for Building Successful Product Demo People do not buy what they do not understand, therefore, a powerful, easy to understand building product demo is a great way to deliver your value proposition. Presenting key selling points while showing your product in action is invaluable to your prospects. If prospects are interested in the […]Read More
Building Products Manufacturers Can Benefit from Unconventional Retiree Markets What this means for the building products industry is a greater likelihood of a 65+ population that is more comfortable with aging-in-place as opposed to moving to a different region. That, in turn, means more customers looking for building products to update or upgrade their homes—siding, […]Read More
As we work to find breakthrough ideas, to discover the Next Big Idea in marketing building products, the most important lesson we can learn: Be Yourself Too often, Steve Jobs’ unique and volatile personality is being held up as model for others to emulate, as if demonstrating Steve’s manic style will provide a key to unlocking […]Read More
How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do? Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article […]Read More