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IBS Buzz – Social Media in the Building Product Industry

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Social Media Can Provide Builders Results We all know the story, in fact many of us have seen the movie, Facebook is the biggest social media site with over 800 million users.  However, why is this important to the building product industry and more specifically how does this impact homebuilders? Last week during IBS several […]

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Building Industry Product Placement Know-How for CMOs

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3 smart choices in a market of contextualized commerce. What is contextualized commerce, really? It is the act of placing a brand into a specific context, it’s also a buzz word that is making it’s way around the marketing circuit. Michela O’Connor Abrams, president and publisher of Dwell magazine stated, “We believe contextualized commerce is […]

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Why Building Product Companies Should Consider Foursquare

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When used correctly, Foursquare can make a difference for you and your clients’ business. Social media has been a hot topic for several years now and while it’s not always your decision as to whether or not it can be used at work, it’s a big deal for a lot of companies. In fact, Robert […]

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2012 Building Industry Color Forecast

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Color trends for 2012 show orange, tropical, and neutral tones.  We know as building material marketers that colors can evoke certain emotions, responses, and outcomes.  We also know that color trends are defined years in advance and we use that information in our product development.  Although it is too late to affect product color decisions […]

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Blog Recommendations for Building Product Marketers

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Innovation Blogs Help Building Product CMOs Innovate. As a marketer and someone that likes to follow innovation and new tech gadgets, I’m always on the lookout for the next big thing – or for those in the know. I came across this article, Top 40 Innovation Bloggers of 2011 and I had to share. Innovation […]

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A New Social Media Outlet for Building Product Marketers

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New service pinterest.com can help you to use virtual pin boards to showcase your building product brand. Pinterest.com can be used to build brand recognition, share ideas, research competition and make connections. Voted one of the 50 best websites of 2011 by Time Magazine, Pinterest is a social media site, still in beta development, based […]

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How Building Product Marketers Can Target the Renter's Market

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Since 2009, housing market trends point to continued growth in the renters market. I believe that in the building products industry, it’s important to keep an eye on housing trends and how it could affect your marketing and even your product line. Epsilon Targeting’s New Mover Report 2011 mentions a few key statistics that are […]

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3 Ways Building Product Marketers Should Rethink “What Do You Do?”

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Now Is The Perfect Time To Re-evaluate Your “Elevator Speech.” Once upon a time, it was enough to hear a job title to get a sense of what someone did for a living. But with a workforce filled with more and more artificially inflated, lateral-promotion-enriched job descriptions, helping others understand what we—as companies and individuals—bring […]

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Boosting Building Product Sales Performance

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Improve sales by efficiency though instant web conferencing. It is a difficult time for every salesperson, but there may not be a tougher industry for sales than the building product industry. It is a perfect storm: an economic downturn and tighter constraints in the banking industry have slowed new home starts to a crawl, placing […]

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Aging In Place Building Products and Home Ownership Rates

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While the economy and aging baby boomers are changing home ownership rates, there are still opportunities to grow your share of wallet. Home ownership used to be the gold standard for young adults. We bought houses and knew we had secured a great investment. But with the unstable economy, young adults today fight through the […]

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