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3 Potential Benefits of Facebook Insights for Building Products Marketers

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New Facebook Tools Can Help Market Building Products Through Social Media. As reported by E.B. Boyd in Fast Company, a set of new tools released by Facebook will allow marketers to measure word-of-mouth—the actual metric of “shares” as opposed to the more general “likes”—plus create ads based on the data. The tools, part of a new […]

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5 Simple Things That Are Hurting Your Building Products Marketing


Simple things may be harming your brand and insights for what you can do. How many of them are keeping you from reaching your audience effectively? Here’s a simple audit for building material marketers: 1. Multiple Messages: To get your brand noticed and sales growing, all your marketing needs to move in the same direction; […]

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