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We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.
5 Types of PR Agencies Building Product Execs Must Avoid
What to Avoid When Searching a Good Public Relations Firm. When it comes to leading your company’s marketing efforts, there’s a lot to handle and when your inbox is filling up and your desk is covered in to-do lists, it’s easy to hand off your responsibilities to your staff or an agency. But when it […]
Read MoreBest Cities for Seniors Survey Shows Building Products Opportunities
Building Products Manufacturers Can Benefit from Unconventional Retiree Markets What this means for the building products industry is a greater likelihood of a 65+ population that is more comfortable with aging-in-place as opposed to moving to a different region. That, in turn, means more customers looking for building products to update or upgrade their homes—siding, […]
Read More6 Lessons from Steve Jobs for Building Product Marketing
As we work to find breakthrough ideas, to discover the Next Big Idea in marketing building products, the most important lesson we can learn: Be Yourself Too often, Steve Jobs’ unique and volatile personality is being held up as model for others to emulate, as if demonstrating Steve’s manic style will provide a key to unlocking […]
Read MoreBuilding Product Staffing: 4 Reasons People Don't Do What They Are Supposed To Do
How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do? Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article […]
Read MoreBuilding Product Marketing Icons – Old vs. New
Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable […]
Read MoreQR Codes and the Building Products Industry
QR Codes are essential to building product point-of-purchase marketing. It seems you can’t open a magazine, receive a direct mail postcard, attend a tradeshow, or walk by POP (Point of Purchase) in any retailer these days without seeing one of these funny QR (quick response) codes. What are they and should they be part of […]
Read MoreImpact of E-mail for Building Products Industry
People connect with brands they trust! A recent DMA report found, “People are happy to connect with brands they trust, but they’re increasingly selective about which ones they link up with!” Findings also show: 61% subscribe to e-mails from 10 or fewer brands The number of people who find 50% of their e-mails relevant or […]
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5 Simple Things That Are Hurting Your Building Products Marketing
Simple things may be harming your brand and insights for what you can do. How many of them are keeping you from reaching your audience effectively? Here’s a simple audit for building material marketers: 1. Multiple Messages: To get your brand noticed and sales growing, all your marketing needs to move in the same direction; […]
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