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Building Product Staffing: 4 Reasons People Don't Do What They Are Supposed To Do
How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do? Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article […]
Read MoreBuilding Product Marketing Icons – Old vs. New
Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable […]
Read MoreQR Codes and the Building Products Industry
QR Codes are essential to building product point-of-purchase marketing. It seems you can’t open a magazine, receive a direct mail postcard, attend a tradeshow, or walk by POP (Point of Purchase) in any retailer these days without seeing one of these funny QR (quick response) codes. What are they and should they be part of […]
Read MoreImpact of E-mail for Building Products Industry
People connect with brands they trust! A recent DMA report found, “People are happy to connect with brands they trust, but they’re increasingly selective about which ones they link up with!” Findings also show: 61% subscribe to e-mails from 10 or fewer brands The number of people who find 50% of their e-mails relevant or […]
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5 Simple Things That Are Hurting Your Building Products Marketing
Simple things may be harming your brand and insights for what you can do. How many of them are keeping you from reaching your audience effectively? Here’s a simple audit for building material marketers: 1. Multiple Messages: To get your brand noticed and sales growing, all your marketing needs to move in the same direction; […]
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