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Increased Potential of the Green Building Products Market

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The Green Home Market Is Expected To Increase Five-Fold by 2016 It seems now more than ever, going green is important to consumers, which makes the building products industry a prime market to target. As a building products CMO, you are likely focused on this growing trend, but the key statistics from McGraw-Hill Construction give […]

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11 Crucial Niche Social Network Rules for Building Product Marketers – Part 2

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In a previous post, we covered the first 6 rules for participating in a building products niche social network, and here’s the remaining 5: DON’T participate only in discussions that can lead to you talking about your company’s products. I can’t emphasize this enough – everything shouldn’t lead back to your products. Everything should lead […]

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11 Crucial Niche Social Network Rules for Building Product Marketers – Part 1

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It’s not enough just to be there – here are 6 tips to help maximize your opportunity, and we’ll post 5 more later this week! In an earlier post, I talked about the potential value of niche social networks versus Facebook and other consumer-focused ones. Now I’d like to offer some tips for the things […]

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Building Product LinkedIn Groups – Find the Value Through Participation!

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LinkedIn Groups Provide Value to the Building Product Marketer Have you noticed that some of your LinkedIn contacts wear their group list like a decorated military officer?  I wonder, “how can anyone remain active in that many groups?”  The key word here is active.  To truly realize the value of LinkedIn groups the building product […]

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Are Niche Social Media Networks the Better Value for Building Product Marketers?

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While Facebook, Twitter and others get lots of attention, they may not be the best for your business. Facebook. Twitter. LinkedIn. Pinterest. Foursquare. Instagram. Google+. YouTube. Flickr. Those are just a few of the countless social networks we, as building product marketers, are inundated with information about constantly. And frequently, it’s an over-the-top prognostication like […]

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Building Product Industry Should Embrace Customer Service

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When did customer service die?  Stand-up and “Do What You Say You Will Do!” As I flew to the International Builder’s Show, I was once again reminded just how much customer service is dead.  Business travel always provides me example after example of what not to do. I typically fly Southwest Airlines. Not for the […]

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4 Surprising Things About Starbucks That Building Product Marketers Should Know

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Insights into the turnaround that shouldn’t have worked—but did. When the economy began to circle the drain in 2007, people immediately assumed Starbucks—the home of $4 coffee indulgences—would feel the crackdown on unnecessary spending. And feel it Starbucks did, closing more than 600 stores in 2008, and for many observers, signaling an end to the […]

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Building Product Experts – Tips on Organizing Social Media

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“How to Tips” for managing building product social media I enjoy social media as much as the rest of them (maybe even more – I’ve been known to be on my MacBook, iPad and iPhone all at the same time), but even I admit it can be overwhelming. Right when you feel like you’ve got […]

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Customer Service Trend Watch for Building Products

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Is the building products industry prepared for the world of “instant gratification?” Like many of us in the building products industry, I have read several books through the years that tout customer service responsiveness as one of the most important attributes of a solid run business. We have also all sat through many seminars, lectures, […]

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Panelized Homes: The Next Big Thing for the Building Industry?

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Can you really build 3x the amount of homes with the same labor force? Last week at the International Builders’ Show (IBS), I attended a presentation by Jason Blenker of Blenker Companies, Inc about panelized construction and it’s got me intrigued. So we’re clear, here’s a good definition from Castlegate Homes of what panelized construction […]

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