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We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.

7 Ways Building Product CMOs Increase Financial Fluency

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Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus […]

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The Tablet Revolution of the Building Products Industry

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How iPads and other tablets are changing the way builders do business.  According to research done by Professional Remodeler Magazine and featured in their September 2011 issue: “In a July 2011 survey of nearly 700 Professional Builder readers, more than one in three builders (35 percent) said they currently own a tablet PC, and about […]

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Measurement is key to Building Product Marketing Strategy

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Lessons from Office Depot on Measuring the Metrics that Matter to Your Building Products Organization “The metrics you measure are the metrics you manage.” We’ve all heard that phrase a hundred times before, but when’s the last time your organization really thought about what’s being measured, and what each measure means for the business? The […]

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Value of Building Product Demos is Underrated

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3 Rules for Building Successful Product Demo  People do not buy what they do not understand, therefore, a powerful, easy to understand building product demo is a great way to deliver your value proposition.  Presenting key selling points while showing your product in action is invaluable to your prospects.   If prospects are interested in the […]

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5 Types of PR Agencies Building Product Execs Must Avoid

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What to Avoid When Searching a Good Public Relations Firm. When it comes to leading your company’s marketing efforts, there’s a lot to handle and when your inbox is filling up and your desk is covered in to-do lists, it’s easy to hand off your responsibilities to your staff or an agency. But when it […]

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Best Cities for Seniors Survey Shows Building Products Opportunities

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Building Products Manufacturers Can Benefit from Unconventional Retiree Markets What this means for the building products industry is a greater likelihood of a 65+ population that is more comfortable with aging-in-place as opposed to moving to a different region. That, in turn, means more customers looking for building products to update or upgrade their homes—siding, […]

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6 Lessons from Steve Jobs for Building Product Marketing

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As we work to find breakthrough ideas, to discover the Next Big Idea in marketing building products, the most important lesson we can learn: Be Yourself Too often, Steve Jobs’ unique and volatile personality is being held up as model for others to emulate, as if demonstrating Steve’s manic style will provide a key to unlocking […]

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Building Product Staffing: 4 Reasons People Don't Do What They Are Supposed To Do

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How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do?  Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article […]

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Building Product Marketing Icons – Old vs. New

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Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable […]

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QR Codes and the Building Products Industry

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QR Codes are essential to building product point-of-purchase marketing. It seems you can’t open a magazine, receive a direct mail postcard, attend a tradeshow, or walk by POP (Point of Purchase) in any retailer these days without seeing one of these funny QR (quick response) codes. What are they and should they be part of […]

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