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2012 Building Industry Color Forecast

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Color trends for 2012 show orange, tropical, and neutral tones.  We know as building material marketers that colors can evoke certain emotions, responses, and outcomes.  We also know that color trends are defined years in advance and we use that information in our product development.  Although it is too late to affect product color decisions […]

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Blog Recommendations for Building Product Marketers

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Innovation Blogs Help Building Product CMOs Innovate. As a marketer and someone that likes to follow innovation and new tech gadgets, I’m always on the lookout for the next big thing – or for those in the know. I came across this article, Top 40 Innovation Bloggers of 2011 and I had to share. Innovation […]

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A New Social Media Outlet for Building Product Marketers

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New service pinterest.com can help you to use virtual pin boards to showcase your building product brand. Pinterest.com can be used to build brand recognition, share ideas, research competition and make connections. Voted one of the 50 best websites of 2011 by Time Magazine, Pinterest is a social media site, still in beta development, based […]

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How Building Product Marketers Can Target the Renter's Market

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Since 2009, housing market trends point to continued growth in the renters market. I believe that in the building products industry, it’s important to keep an eye on housing trends and how it could affect your marketing and even your product line. Epsilon Targeting’s New Mover Report 2011 mentions a few key statistics that are […]

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3 Ways Building Product Marketers Should Rethink “What Do You Do?”

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Now Is The Perfect Time To Re-evaluate Your “Elevator Speech.” Once upon a time, it was enough to hear a job title to get a sense of what someone did for a living. But with a workforce filled with more and more artificially inflated, lateral-promotion-enriched job descriptions, helping others understand what we—as companies and individuals—bring […]

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Boosting Building Product Sales Performance

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Improve sales by efficiency though instant web conferencing. It is a difficult time for every salesperson, but there may not be a tougher industry for sales than the building product industry. It is a perfect storm: an economic downturn and tighter constraints in the banking industry have slowed new home starts to a crawl, placing […]

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Aging In Place Building Products and Home Ownership Rates

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While the economy and aging baby boomers are changing home ownership rates, there are still opportunities to grow your share of wallet. Home ownership used to be the gold standard for young adults. We bought houses and knew we had secured a great investment. But with the unstable economy, young adults today fight through the […]

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3 Reasons Building Product Marketers Should Embrace Social Conscience

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Richard Branson’s New Book Explains Why “Doing Good” Can Mean “Doing Well.” In his new book, Screw Business As Usual, billionaire, entrepreneur, and knight bachelor Richard Branson makes a case for operating with a social conscience. If you haven’t read it, I recommend it. He argues that a business’s social conscience—its effort to improve the […]

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5 Things Building Product Marketers Fear in Today’s World

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Smart business tactics can ensure you are prepared to take on the 5 challenges in this article. As a CMO, there are always challenges, but especially in today’s economy and digital-savvy world, the challenges are even more pronounced. In an article on CMO.com entitled, “5 Things Marketers Fear Most,” they take a look at what […]

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Lead Generation Important for Building Product CMOs

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More than ever, marketers must track and cultivate leads to increase sales. Recently BtoB Magazine wrote an article entitled, “Lead Generation Demands Grow,” that discussed the recent increase in tracking leads, measuring responses and utilizing analytics. This is my take on how this new demand has changed marketing’s role. While marketing’s role has always been […]

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