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Gray Hairs Everywhere in the Building Products Industry!

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Our industry is aging rapidly; how can we overcome this challenge? Have you ever thought about how our industry is aging? Over the last several years, many people have been “right-sized” out of the building material industry, as well as made the decision to leave. Take a look at your organization including your outside sales […]

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Where does Innovation come from for Building Product Industry Marketers?

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How can you drive creative thinking, which leads to innovation, in your organization? As building product marketers, most of us are hard-core product marketers that have seen flashes of innovation over the years either in products, service offerings or unique marketing programs. But, how do you translate innovation and innovative thinking into everything? First off, […]

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How can Building Product Marketers create their own “World-Wide Rave?”

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6 Core Rules to help you get people talking about your ideas from David Meerman Scott. I read a book a few years back and thought the ideas were powerful enough to pick it up and review again. The book is World Wide RAVE by David Meerman Scott. The basic idea behind the book is […]

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Are 20% of Building Product Customers Getting Left Behind?

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A recent Pew Study shows 1 in 5 adults don’t use the Internet. 20% of U.S. adults think the Internet isn’t relevant for them, the majority of whom are retirees. For anyone with an aging parent, it probably isn’t all that surprising. Those raised to search through phone books to find businesses, who eagerly await […]

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As the Tech Revolution Continues in the Building Products Industry, Don't Forget…

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Every day, we’re all inundated with stories about this device or this website being another “revolution” in our everyday lives, and while most of that is hyperbole, we’ve truly seen some revolutions in the past 20 (and even last 10) years in technology. You might be reading this on an iPad at home, or on […]

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Monitoring Your Competitors in the Building Products Industry – Great Quotes Series

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“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford This is the first in an ongoing series of posts using great quotes and applying them to the building products industry. We hope you enjoy the series! […]

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Signs of Life for Building Products Marketers

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We are constantly adapting to the ebbs and flow of the housing and building industry.  DIY customers are reportedly buying more and remodelers are getting their hands dirty again. As a CMO, we need to consider how these changes affect our marketing strategy and spending. Strong spending on gardening equipment, furniture, and building materials in […]

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Facebook Timeline Hype – Does It Matter for Building Products Industry CMOs?

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What You Need to Know about Facebook Timeline As you’re no doubt aware, every change Facebook makes to its features or layout, whether big or small, results in lots of chatter and hand-wringing among the core users and the social media-focused blogs, such as Mashable. The most recent one is Timeline, and it was slowly […]

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Videos and How They Can Go Viral for Building Product Marketers

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Just make it go viral! We hear that all the time from building product marketers that want to gain exposure, early adoption and excitement around product launches. Just shoot a video, post it on YouTube and let’s wait for the millions of views we are going to receive. If only it were that easy! Because […]

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Building Product Companies on LinkedIn

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LinkedIn is a powerful tool for individuals and creating a company page can create the same kind of connections Most of us are familiar with LinkedIn on an individual level – it’s a great way to connect with other professionals and organizations. It’s so popular that the network has 150 million members worldwide in over […]

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