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Building Product Manufacturers Evaluate Tradeshow Benefits
Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries? Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits? Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost? […]
Read MoreHow Building Product Marketers can Define their Customers in 6 Steps
Building Product manufacturers must understand their customer to define their data. Being involved with Building Product customer data for most of my career, I have found that a universal struggle is defining the customer in the business-to-business (B2B) environment. Don’t end up selling ice to Eskimos! Here are 5 steps to help define your customer […]
Read MoreWhy the Building Products Industry Needs to Go Green
Making Environmentally Friendly Changes and Marketing Them Can Make a Big Impact on Your Bottom Line The term “green” has been overused, abused and misrepresented over the last 5 years, but if you haven’t thought seriously about what it means to your company – now is the time. Green is not only an important factor […]
Read MoreNew Building Product Industry Report Points To A Flat 2012
How You Can Make Big Changes Despite Small Changes Ahead So what should building products marketers do during 2012 to weather the flat forecast? Spend! And BusinessWeek agrees. Research from the 1981–82 recession showed that companies that increased advertising during the downturn saw a 250% increase in sales just a few years later. It appears […]
Read MoreEmployee engagement and the building products industry
Creating a high-performance work environment impacts the bottom line and makes good business sense. It seems safe to assume that all of us over the last few years have had to make tough personnel decisions. Layoffs, facility closings, pay-cuts, frozen bonuses, and no annual salary increases have been a reality as we shifted our expenses […]
Read More7 Ways Building Product CMOs Increase Financial Fluency
Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus […]
Read MoreThe Tablet Revolution of the Building Products Industry
How iPads and other tablets are changing the way builders do business. According to research done by Professional Remodeler Magazine and featured in their September 2011 issue: “In a July 2011 survey of nearly 700 Professional Builder readers, more than one in three builders (35 percent) said they currently own a tablet PC, and about […]
Read MoreMeasurement is key to Building Product Marketing Strategy
Lessons from Office Depot on Measuring the Metrics that Matter to Your Building Products Organization “The metrics you measure are the metrics you manage.” We’ve all heard that phrase a hundred times before, but when’s the last time your organization really thought about what’s being measured, and what each measure means for the business? The […]
Read MoreValue of Building Product Demos is Underrated
3 Rules for Building Successful Product Demo People do not buy what they do not understand, therefore, a powerful, easy to understand building product demo is a great way to deliver your value proposition. Presenting key selling points while showing your product in action is invaluable to your prospects. If prospects are interested in the […]
Read More5 Types of PR Agencies Building Product Execs Must Avoid
What to Avoid When Searching a Good Public Relations Firm. When it comes to leading your company’s marketing efforts, there’s a lot to handle and when your inbox is filling up and your desk is covered in to-do lists, it’s easy to hand off your responsibilities to your staff or an agency. But when it […]
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