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Building Product LinkedIn Groups – Find the Value Through Participation!

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LinkedIn Groups Provide Value to the Building Product Marketer Have you noticed that some of your LinkedIn contacts wear their group list like a decorated military officer?  I wonder, “how can anyone remain active in that many groups?”  The key word here is active.  To truly realize the value of LinkedIn groups the building product […]

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Are Niche Social Media Networks the Better Value for Building Product Marketers?

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While Facebook, Twitter and others get lots of attention, they may not be the best for your business. Facebook. Twitter. LinkedIn. Pinterest. Foursquare. Instagram. Google+. YouTube. Flickr. Those are just a few of the countless social networks we, as building product marketers, are inundated with information about constantly. And frequently, it’s an over-the-top prognostication like […]

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Building Product Industry Should Embrace Customer Service

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When did customer service die?  Stand-up and “Do What You Say You Will Do!” As I flew to the International Builder’s Show, I was once again reminded just how much customer service is dead.  Business travel always provides me example after example of what not to do. I typically fly Southwest Airlines. Not for the […]

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4 Surprising Things About Starbucks That Building Product Marketers Should Know

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Insights into the turnaround that shouldn’t have worked—but did. When the economy began to circle the drain in 2007, people immediately assumed Starbucks—the home of $4 coffee indulgences—would feel the crackdown on unnecessary spending. And feel it Starbucks did, closing more than 600 stores in 2008, and for many observers, signaling an end to the […]

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Building Product Experts – Tips on Organizing Social Media

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“How to Tips” for managing building product social media I enjoy social media as much as the rest of them (maybe even more – I’ve been known to be on my MacBook, iPad and iPhone all at the same time), but even I admit it can be overwhelming. Right when you feel like you’ve got […]

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Customer Service Trend Watch for Building Products

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Is the building products industry prepared for the world of “instant gratification?” Like many of us in the building products industry, I have read several books through the years that tout customer service responsiveness as one of the most important attributes of a solid run business. We have also all sat through many seminars, lectures, […]

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Panelized Homes: The Next Big Thing for the Building Industry?

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Can you really build 3x the amount of homes with the same labor force? Last week at the International Builders’ Show (IBS), I attended a presentation by Jason Blenker of Blenker Companies, Inc about panelized construction and it’s got me intrigued. So we’re clear, here’s a good definition from Castlegate Homes of what panelized construction […]

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IBS Buzz – Social Media in the Building Product Industry

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Social Media Can Provide Builders Results We all know the story, in fact many of us have seen the movie, Facebook is the biggest social media site with over 800 million users.  However, why is this important to the building product industry and more specifically how does this impact homebuilders? Last week during IBS several […]

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Building Industry Product Placement Know-How for CMOs

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3 smart choices in a market of contextualized commerce. What is contextualized commerce, really? It is the act of placing a brand into a specific context, it’s also a buzz word that is making it’s way around the marketing circuit. Michela O’Connor Abrams, president and publisher of Dwell magazine stated, “We believe contextualized commerce is […]

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Why Building Product Companies Should Consider Foursquare

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When used correctly, Foursquare can make a difference for you and your clients’ business. Social media has been a hot topic for several years now and while it’s not always your decision as to whether or not it can be used at work, it’s a big deal for a lot of companies. In fact, Robert […]

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