Blog

Explore Industry Insights

We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.

Content Marketing and Database Marketing for Building Product Marketers

Building Industry, navigate the channel, SEM

Steps to Prepare Your Building Product Organization for Content and Database Marketing. Content and database marketing are two marketing tools recommended by Forrester Research, Inc. after they did an extensive study earlier this year. I’ve highlighted some of the key points from this article below. Content Marketing Content Marketing refers to creating more content than […]

Home Green Home: Green Building Product Trends

Building Industry, navigate the channel

3 new improvements in the perception of green building. The way the green industry is being viewed and implemented has evolved. 3 changes in perceptions that are shaping the green movement are: a more personal aesthetic, more recognition in the real estate industry, and a broader reach into the community. Being familiar with these factors can […]

Lead Generation Important for Building Product CMOs

B2B, Channel Marketing, navigate the channel

More than ever, marketers must track and cultivate leads to increase sales. Recently BtoB Magazine wrote an article entitled, “Lead Generation Demands Grow,” that discussed the recent increase in tracking leads, measuring responses and utilizing analytics. This is my take on how this new demand has changed marketing’s role. While marketing’s role has always been […]

Building Products: 4 Tips for Asking Informative Questions that Drive Sales

Building Industry, navigate the channel, Sales

The following 4 tips will provide valuable intelligence about a prospect and/or sales opportunity: A recent webinar conducted by Tom Searcy at HuntBigSales.com provided a list of tips on the importance of asking questions to getting sales. Here is my summary and input for how they relate best for the building product industry.Building product customers […]

IBM CMO Study Provides Insight into Building Products Industry

Building Industry, Business, navigate the channel

While most CMOs feel under-prepared, there are 3 key areas of improvement that can help them prepare for the future. IBM recently conducted a study of CMOs from all over the world, in many different industries to figure out how they feel about today’s market and what their outlook is for the future. The findings […]

Borrowed Approach Could Boost Building Products Industry

Building Industry, navigate the channel

How Customizable Rental Properties are Working in Some Markets. In spite of what economist are saying, increasing home sales might not be the only way to boost the post-recession building product industry. As a Federal Reserve economist told Builder News Magazine, “The United States needs to make it more attractive for capital to flow back […]

Automation is Crucial for B2B Building Product Marketers

Building Industry, Channel Marketing, navigate the channel

Building product CMOs should consider the need for automation, which can allow information to be provided to the customer in the way the customer prefers. As a building product CMO, there are many pressures associated with the job; however, driving sales always remains a constant. Another constant you may not think about is marketing automation. […]

Turns Out Building-Product Sales Really Are A Laughing Matter

Building Industry, Business, navigate the channel

Using comedy to sell can be good for business. And as experience has shown, good presentations can lead to good business. That’s why the manager of the New York Comedy Club consults with companies looking to improve their technique. April Joyner, in a recent article written for Inc. magazine, Why Learning to Tell Jokes is […]

Motivating Employees in the Building Products Industry

Business, navigate the channel

Ensuring that your employees are motivated and providing their best work is essential in any company. Having motivated employees can make all the difference in your company, but motivating employees can be a difficult and complicated task. Motivation has been at the forefront of behavioral studies for years, but in Daniel Pink’s new book, Drive: […]