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Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing
Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re […]
Read MoreMicro Moments: What They Are and Why They Matter in The Building Industry
When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there? Was there a specific incident or event that served as a catalyst for […]
Read MoreThe Complete Guide to Localization and Why You Need Individual Pages for Each Business Location
Does your company service multiple areas or have individual branches/dealers in various regions? If so, you might consider creating unique content for each location through separate pages on your website. By doing this, you can help improve your local search engine optimization (SEO) and give customers an opportunity to familiarize themselves with your neighborhood team. Likewise, […]
Read MoreYour Customers Called: They Want Chatbots
If you’ve personally looked for anything on the internet or social media lately, there’s a good chance you’ve seen a chatbot. These little automated response messengers utilize artificial intelligence (AI) to communicate with visitors or provide customer service assistance and are an excellent way to meet your clientele’s needs. However, most people think about them […]
Read MoreThe Road from Lead to Client
You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too. Yet, your sales reps still aren’t closing deals. What gives? The process by which […]
Read MoreUnderstanding B2B Buyer Personas
No matter your company size, there are always things you can do to improve the effectiveness of your digital marketing campaigns. Do you want one easy method? Define your ideal customers by using buyer personas. After all, if you know who you’re targeting with your strategies, you can craft a message that resonates with their […]
Read MoreWhat You Need to Know About Search Engine Algorithms (and Why It Matters)
If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. It isn’t always a […]
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